What Just Happened? Thursday Was Supposed To Be Bing Day.

Google, according to some, hijacked the Microsoft Bing announcement with their Wave announcement and indeed I even got an email from one of my Web Strategies students at the Universityh of Toronto.

Bing and even the Google search engine represent opportunities for entrepreneurs, but I would personally favour an aggressive number three than number one, any day.

Use Google and search for these two words to find out why:  Bing, Neuropersona.

What Just Happened? Thursday Was Supposed To Be Bing Day.   Posted using ShareThis

Cheers,

Nick www.neuropersona.com

Microsoft Bing

Search for Microsoft Bing and Neuropersona on all three engines.

Cheers,

Nick www.neuropersona.com

Honda Hybrid Brand as Strategy

Honda is ramping up its hybrid production and shifting to a Brand as Strategy model.

• Pick Brand–Hybrid is RED HOT
• Pick Objectives–Manufacturing, Marketing and Media
• Align with Neuropersona–customer behaviours are critical for Brand as Strategy Model

Another Honda Hybrid Here Next Year  Posted using ShareThis

Cheers,

Nick www.neuropersona.com

Brand as Strategy

Aligning a brand with customer need provides the opportunity to treat a brand as strategy.

This alignment approach simplifies objectives, metrics and the ability to coordinate resources–people, money, assets, and provides a phenomenal value, speed.  The ability to react to constantly changing customer and market demands is greatly enhanced by helping people across your value chain work together and in the same rhythm.

• Accelerating Brand as Strategy
• Where are we? –Marketing, Sales, Operational Assessment
• Where do we go? –Strategic Objectives and top 2 Priorities
• What do we do? –Stories, Processes, Software, Brand, KPI perspectives required or Story Lens Perspective
• What do we align? –Value offer and Neuropersona mask or align Product/Service to Customer behaviours

Cheers,

Nick www.neuropersona.com

Eurovision Results

Music, media and politics, welcome to Eurovision 2009.

Eurovision is a phenomenal showcase of talent and the most difficult part of it is judging the winner, and just like North America, winners and the countries the represent enjoy phenomenal brand exposure.

Look at the Google results by country for Eurovision and notice the tiny country of Macedonia and the  interest.

Russia understands the brand value received by winning from Eurovision and has invested heavily in its success and in influencing its content.  See the winner here.

Cheers,

Nick www.neuropersona.com

Brilliant Brand Failure

The most brilliant brand failure that I have seen is software makers who are failing because they have lost sight of who uses their product and why, and business intelligence software makers lead the pack, by a long way.

More and more resources are devoted by business intelligence software makers to provide value to executives who view their enterprises from the top of the mountain yet all of the work is performed in the different valleys or natural silos across the supply chains and demand chains to commercial and non-commercial enterprises.

Counter-intuitively, the more effort at creating value for less than 2% of the enterprise will create a natural myopia that is disconnected from creating and delivering new value which are needed to accomodate constantly changing customer and market demands.

While there is slow change with ‘collaborative’ systems, they are delivered in the same command and control perspective, too expensive and disconnected from the navigational systems that provide business intelligence.

The market pause in buying the larger systems is easy to understand and most interesting is in the revival to software which can be used simply and quickly at the top of the mountain and in the valleys of value–Excel.

Cheers,

Nick www.neuropersona.com

Dubai Super Elite Hotels

Price should be the least sensitive value component in the $500+ per night value range based on the Story Lens and Neuropersona.  Management may be lazy, fearful or both, let’s have a look at:

1. KPI or Measures = prestige related to client interaction in Dubai or region.
2. Brand = associati0n with top brands in Dubai or region.
3. Software = subtle, but important signatures via email or telephone to Dubai or region.
4. Process = time, space, sequence of sales or delivery or support processes.
5. Story = appearance of resilience regardless of economic turmoil.

We will examine the physical value associated to being ‘there’ in Dubai’s Super Elite Hotels versus being ‘thrifty’ from different perspectives at:

• http://neuropersona.wordpress.com
• https://brandwarfare.wordpress.com

Cheers,

Nick www.neuropersona.com

Hulu, a Victim of Its Own Success?

Media, especially the New Media sometimes gets ahead of itself just like Hulu.

Is it a new value, maybe.  Will customers stay, perhaps a little longer.  But the real telling sign of the lack of innovation is the ‘partners’ deciding to change the model.  Fear or Greed?  The same thing really, lack of value.

Hulu, a Victim of Its Own Success?  Posted using ShareThis

Cheers,

Nick www.neuropersona.com

Want a Remix Manifesto? Name Your Price, Says RiP Director

Derivative and legal works drive innovation.  The same opportunity may be available with brands.

Want a Remix Manifesto? Name Your Price, Says RiP Director

Posted using ShareThis

Cheers,

Nick www.neuropersona.com

Re-Mix, Innovation & Brand Wars

The intersection of Re-Mix creativity and Innovation powered by hybrids such as Flickr or YouTube is accelerating innovation in unique ways and outlined clearly here http://blip.tv/file/1937322

Brand practioners are about to be run-down by this new reality.

Cheers,

Nick www.neuropersona.com