#IN 2011 Great Content Curators will OWN Social Media Networks

In 2011 great content curators will own social media networks as community members will need fast answers to more questions.

Oprah’s OWN

Oprah’s ability to deliver ‘great content’ as a super content curator led to her OWN network partnership with Discovery and immediate access to almost 100 million people.  The OWN ‘wrapping’ of the floundering Discovery Health Channel is innovative and shows the power of a great curator.

A number of trends and patterns have contributed to the value provided by curating content and innovation around aligning people to content and products.

These are some of the things to consider when you look to curate content that resonates and serves current and future customers.

Trust Moves away from SEO

Since late 2008 or early 2009 over half of internet searches now start in Social Media platforms and now people seem to trust other people a little more in finding fast answers to tough questions rather than search engine spiders or the advertisers that feed them.

Mobile May Sink SEO

Very few people that I know have an appetite to look at millions, thousands or even hundreds of Google search results on their mobile phone and as Google Android, RIM, Nokia, Sony, LG, Samsung and Apple interfaces mobile devices become gain as an on-ramp to Social Media platfomrs and the internet, the percieved value of SEO will drop even faster.

Resonance Trumps SEO

It is difficult to impossible for a search engine spider to understand your question and an answer that is suitable to your situation and understanding how to deliver content that ‘resonates’ to questions requires a little work and engagement so that people can declare what is important.

Social Media platforms like Twitter, LinkedIn and Facebook have grown tremendously and there are many good tools to help people find good content or products that resonate with their immediate need — we do this with SpeedSynch Resonance Maps.

Advertisers Live Large

Advertisers have always preferred large deals so that they can minimize costs for their clients and deliver high value but appear to struggle with the content and stories easily created and delivered globally in Social Media platforms like Twitter or focused advertising possible in LinkedIN or other plaftforms.

Huge waves of content are formed by the minute and advertisers or their clients may naturally feel that they must devote very large budgets and spend on advertising programs to be heard above the noise created in internet sites, blogs and Social Media.

Focus Trumps Budget

In our experience the value of a message or content delivery increases if it can be oriented to either a single person or small group and to accomplish this we look to focus on customer behaviour patterns and TransMedia or Cross Media tools.

We let our customers tell us which questions, answers or stories are important to them, and this may be done anonymously, quickly and simply by using NeuroPersona tools.

TransMedia or Cross Media Trend 

The delivery of content or advertising stories has seen considerable innovation in the past 15 years and TransMedia or Cross Media techniques is one of the most promising in a world where answers and content outnumber questions but both are hard to find quickly.

The Matrix was one of the most popular successful deployment of TransMedia storytelling where people might get a good part of the message by viewing one or more of the movies but the whole story was accessible to those that found the comic books and attended the events which completed the picture.

IKEA Cross Media Innovation

Recently a simple IKEA internet banner add shows us another application of advertising delivery, self-configured stories where people put the story together from all the bits they pick up in different places and spaces according to what resonates with them, something no advertiser or marketer would ever know.

Contact Us

Contact us for a conversation about great content curation cases, tools, tips and tricks — especially if content is your business!

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

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Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

EU Cultural Investment will bite Google.

The European Union has amazing assets of people and cultures with long histories and recent EU investments in culture will bite Google as their business model depends on content generated by corporations which are culture poor and consumed by people who prefer to be culture rich.

Indeed culture is at the root of the quick rise in Social Media and quick demise of Google’s monopoly over search as since late 2008 or early 2009 over half of searches begin in Social Media software platforms.  What this means is that even if Google controls about 75% of the search market it is really about 35% of searches, and this number is shrinking daily because people don’t want text spam that is inherent in SEO or search engine business models, but prefer to enrich their lives with culture.

The article below is a simple and direct connection between the cultural richness of the EU and their decision to invest in manifesting the culture in multiple digital forms to expose it globally.

Now who would you bet on?

An American corporation who makes money on text or the EU with thousands of years of culture across a geography of countries that are diverse, articulate and inclusive?

Read the rest of this post and then go to the link below to see it for yourself, and if you like it please Tweet or link to either the original or to this commentary.

Cheers,

Nick www.speedsynch.com

Comment on EU Green Paper on cultural and creative industries

http://tinyurl.com/speedsynch-EU-Profit

My Commentary on the EU Cultural Investment and how it will bite Google

Peter,
Google is about to get run over by Twitter and you will never guess who leads the charge — Sylvester Stallone!

https://brandwarfare.wordpress.com/2010/07/25/stallone-expendables-out-muscles-inception-is-scott-pilgrim-next/

The blog post shows a SpeedSynch Resonance map which is significant as resonance is at the core of Twitter’s advertising model.

Storytellers should take note that the resonance of the author, Stallone, must be close enough to stimulate a response in the reader, the movie audience.  In the story of Stallone’s EXPENDABLES movie battleing with DiCaprio’s INCEPTION we find that millions of Brasilian ‘Tweets’ turned the tide to the benefit of Stallone.

He managed to INVOLVE, INFORM and receive CASH as a result of his Twitter marketing campaign which defeated the traditional SEO campaign waged by DiCaprio’s marketers.  The equivalent of Blitzkrieg vs the Maginot Line.

Stallone did this by providing CASH to Brasilian ‘Tweeters’, indirectly as their Tweets contained their own stories, to INFORM the global movie audience that there was an entertaining alternative to DiCaprio’s intellectual movie and INVOLVE the movie going audience with a #transmedia experience.

I show SpeedSynch resonance maps of Stallone’s approach has been quickly adopted in a Canadian movie to achieve quick worldwied attention that any transmedia project would covet — Scott Pilgrim vs the Universe http://tinyurl.com/speedsynch-stallone

Cheers,
Nick Trendov
http://www.speedsynch.com

Twitter’s “Resonance” Pulls ahead of SEO in Brand Influence

Whether you know anything about Twitter or not, Twitter’s “Resonance” shapes the future of your brand value and Resonance is the prime candidate to replace easily manipulated search engine optimization or SEO. 

Twitter’s Resonance approach moves your brand beyond the influence of search engine marketers and social media experts who stand between your customers, your brand and the products or services you offer.Whether you advertise with Twitter or not, their Resonance approach delivers insight into the stories that ‘resonate’ with people in São Paulo, Seattle, London and anywhere 140 character Tweets sing out from mobile phones, laptops or desktop computers. 

Twitter is to SMS as RIM was to email–fast, easy and valuable.

Brands Must Resonate

Everything reasonates at a unique naturual frequency–people, objects, places and time, and your brand must resonate with your customers or they would not value it.  While it possible for your customers buy products or value a brand that doesn’t resonate closely with their values, it is probably only because they haven’t found anything better, yet. 

 What is Resonance?

Wikipedia says–In physics, resonance is the tendency of a system…to oscillate with larger amplitude at some frequencies… the system’s resonant frequencies (or resonance frequencies)…even small periodic driving forces can produce large amplitude oscillations.For Internet marketers this portion of the Wikipedia take on Resonance is worthy of careful consideration;

Resonance and Internet Marketing

Resonances occur when a system is able to store and easily transfer energy between two or more different storage modes…Until the Resonance of your brand stories and promotions resonate with the people, places and time where you place them you will unlikely achieve any sustainable form of success or even modest return on investment or ROI for your efforts.  Twitter knows this.   

Resonance and Search Engine Optimization (SEO)

Resonace is ‘the word’ or rather words in your content that describe your products or the content that you used to help people or search engine spiders find your brand or the content you employ to help people learn to do things better or innovate.Up until late 2008 words or rather ‘keyword phrases’ were used by directories like Yahoo and search engine spiders unleashed by Yahoo and Google to help people find your website that held content that proclaimed the value of your brands and products.

Social Media Conquers SEO

Since the inception of the internet as most people know it today, the World Wide Web or W3, entrepreneurs have used as a source of income.  While there are many ways that internet spaces help people profit, the most obvious that I have seen is ‘keyword phrase’ arbitrage where an entrepreneur ‘buys’ a domain name like SpeedSynch.com, creates a web site and posts content with embedded backlinks so that if anybody searches for ‘SpeedSynch’ their site would rise to the top of the SERP or search engine results page whether they had anything to do with ‘SpeedSynch’ as a brand or product.  Once people ‘click’ on the entrepreneurs ‘top ranked link’ they arrive at a site where they are offered products or advertisements from one of the many advertising networks who pay the entrepreneur if people click on their links or simply to run ads for viewing.  These are what I call the ‘link theives’ even though the process abides by the ‘rules’ it may deceive the people looking for ‘SpeedSynch’. This has happened to my brand and it is probably happening with your brand too regardless of the size of company you run or where you work.  Search any brand that you know and you will find Wikipedia, Amazon, EBay and at least 3 or 4 ‘entrepreneurs’ ahead of you on the links offered by the search engine spiders.  Your brand has been hijacked though Resonance is about to comeback with a vengence because of Twitter where backlinks expire when stories are no longer Tweeted and they slip off the Twitter Trending list.

Search Engines shift from SEO to Semantics

As linear time moved from 2008 to 2009 the internet was transformed by people who shifted to Social Media sites as the place to start their quest for meaning.  In early 2009 over half of internet searches started in Social Media sites and bloggers had learned that quantity trumped quality for created ‘backlinks’ that were used to determine the rank of ‘answers’ provided to searchers by search engines.  

Google had beaten Yahoo in the search engine game by counting backlinks and bloggers would created more backlinks than brand owners or manufacturers to attract the searchers to their sites instead.  In response mid-2010 Google ‘shook their algorithms’ in an effort to displace these ‘entrepreneurs’ and webmasters worldwide attempted to ‘stick’ with Google and stay on top of the SERP rankings.  Google went further by purchasing Metaweb an ‘open source’ organization that used semantic meaning to determine if content ‘Resonates’ with searchers and semantic meaning will be key driver for search engine spiders that will move beyond the use of ‘alternative words’ or thesaurus definition in an attempt to shake off ‘link thieves’. 

Use Google, Yahoo or BING and enter “any words used in similar spaces share meaning” for examples of semantic meaning. 

Semantic Meaning and Resonance

Googles rush to Semantic meaning is part of a larger initiative to increase their revenue by offering searchers higher quality answers to their questions and in the past millions of links made searchers happy, today they prefer fewer links and would rather not having to wade through ‘link spam’ by ‘link thieves’. 

While Google uses semantics Twitter concentrates on the ‘shelf life’ of backlinks or Resonance. 

Resonance and Twitter

There are a number of perspectives on the value of Resonance created by Twitter though here is a simple practical explanation. 

  1. Tweets carry content and links
  2. The ‘longer’ or ‘farther’  Tweets travel the greater their value to advertisers

  Tweets or short 140 character blog posts in Twitter are quite different that regular blogs as they have a shelf life and ‘disappear from view’ because of the millions of Tweets that come after them, unless they are ‘Re-Tweeted’ by Twitter users.  Re-Tweeting creates a copy of the original Tweet and places it at the top of a queue.  Other Tweets that follow the Re-Tweet push it down and the Re-Tweet or copy of the original Tweet sinks again.  There are no backlinks possible as the Tweet or Re-Tweet is both content and backlink. 

SEO is not possible in the conventional sense and this foils the ‘link thieves! 

Search Engines Strike Back at SEO Link Thieves

Google, Yahoo, BING and the other search engines are shifting to Semantic meaning and in our opinion their backlink assessment algorithms will shift to comparing the Resonance of the content or source of the backlink to the content to which it is directed.  For those of you unfamiliar with the use of backlinks search engines use them to determine how to rank content links to the thousands or millions of links offered to searchers when they enter a ‘keyword phrase’ into a search engine box. 

Twitter is Cooler, Faster and Better

Twitter on the other hand doesn’t intent to charge advertisers for searchers that ‘click’ on their links as today the ‘conversion rates’ to this type of advertising is typically well below 5%.  Rather Twitter currently allows advertisers to ‘Re-Tweet’ one of their own Tweets and charges according to their own algorithm.  How long the Tweet ‘floats’ or stays visible and potentially how far it travels and the bridge Tweets provide to advertising landing pages are potential elements. 

Two significant differences in the Twitter model is that advertisers expose their brands or events without fear of draining their budgets caused by people who click on advertising links and do nother.  The other significant difference that Social Media influencers are easier to identify with Twitter. whether the influencer is an individual, a group or event type. 

Twitter appears to be pulling ahead of SEO in Brand influence and understanding how Resonance can help you with Twitter or enhance the value of Search Engine Marketing call us or join our events listed below, on our web site, blogs or on Twitter. 

Cheers,
Nick 

http://www.speedsynch.com
http://isemanticblog.wordpress.com 

Nick Trendov is the Producer of SpeedSynch internet marketing software. 

SpeedSynch software employs Semantic meaning to map content relationships internally and externally from a corporate perspective and in mid-September will host five corporations in a working group to evaluate Resonance based customer profiles. 

Twitter has stepped up to introduce Resonance as the driver of its advertising model and the an alternative to the eroding value of SEO and PP or pay per click advertising. 

Resonance and its application to internet marketing is highlight at these two blogs; http://isemanticblog.wordpress.com and http://speedsynch.wordpress.com 

 

Global M&A dramatically changes Social Media and Web ROI Measures

Global M&A dramatically changes Social Media and Web ROI Measures

Global Mergers and acquisitions continue to impact the Social Media and Web space and offer great ROI opportunities to marketing professionals and the customers they serve.

Adobe’s acquisition of DAY Software provides Adobe’s customers the ability to create more content to support their global internet and social media marketing campaigns.  This is the birth of the content creation factory on a global scale.

Content is king and more content is critcal to get web sites noticed by over worked search engine spiders as Social Media blogs now easily over power the miniscule amounts of content on corporate web sites.

The commentary around the Adobe acquisition of DAY is a clear indication that content has regained the limelight from the search engines thanks to social media sites like Twitter, WordPress and LinkedIN.

Here is what I found…

1. Contstantly changing local markets have astounding demand for unique content
2. New content demands are complicated by regional language and cultural distinctions

And here are my notes on a much longer press release that outlines the DAY partnership with Translation.com

Seamless Translation.com integration makes it easier for marketers to support global growth by delivering targeted campaign web sites to support entering new international markets.

Driving brand awareness and sales in new geographies requires tailoring content, web sites
and campaigns to local markets.

Internet focused business requires unique marketing content, campaign sites and promotions adapted quickly to meet constantly changing regional and linguistic needs.

To understand the  hidden story of the Adobe acquisition of DAY software think back to Adobe’s acquisition of OMNITURE.

Offering new content creation and measurement tools appears to be a way for Adobe to avoid competitive pressure where;

  • Web site interactions must be measured–virtually impossible with Flash
  • Content must be changed to meet new customer needs–Web Trends and Google dominate
  • New content management competitors enter the market daily

It appears that Adobe has created unique value with this acquisition though it is unclear how their many competitors and customers will respond to the fast changing pace in the internet marketing and content space.

One thing is apparent, global brand wars will mean that more content will be created by tools from fewer suppliers and the battle between bloggers and corporate content generation factories is about to ramp up even faster to accomodate a global perspective.

Cheers,

Nick

www.speedsynch.com

TransMedia for SEO Professionals 2

Be patient with the video quality and you will see the application of Transmedia techniques for SEO professionals with stories that illuminate the relationship of stories, keywords, places and spaces important to understanding the relationship of stories, Social Media and the Google Caffeine algorithm.Wayfinding and content value are two distinct value of stories. TransMedia techniques combine the two by getting the storyteller to the next part of the story while they accumulate value along their journey.A good storyteller or SEO professional works very hard to use stories or keywords to align products or content to people.Innovation is difficult but TransMedia techniques help accelerate learning and change–and don’t forget measures. See http://www.transMediaSEO.com or http://www.twitter.com/transMediaSEO for tools to help you find and align customers.Cheers,Nickwww.speedsynch.com http://www.neuropersona.com http://www.transmediaseo.com

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