Global M&A dramatically changes Social Media and Web ROI Measures

Global M&A dramatically changes Social Media and Web ROI Measures

Global Mergers and acquisitions continue to impact the Social Media and Web space and offer great ROI opportunities to marketing professionals and the customers they serve.

Adobe’s acquisition of DAY Software provides Adobe’s customers the ability to create more content to support their global internet and social media marketing campaigns.  This is the birth of the content creation factory on a global scale.

Content is king and more content is critcal to get web sites noticed by over worked search engine spiders as Social Media blogs now easily over power the miniscule amounts of content on corporate web sites.

The commentary around the Adobe acquisition of DAY is a clear indication that content has regained the limelight from the search engines thanks to social media sites like Twitter, WordPress and LinkedIN.

Here is what I found…

1. Contstantly changing local markets have astounding demand for unique content
2. New content demands are complicated by regional language and cultural distinctions

And here are my notes on a much longer press release that outlines the DAY partnership with Translation.com

Seamless Translation.com integration makes it easier for marketers to support global growth by delivering targeted campaign web sites to support entering new international markets.

Driving brand awareness and sales in new geographies requires tailoring content, web sites
and campaigns to local markets.

Internet focused business requires unique marketing content, campaign sites and promotions adapted quickly to meet constantly changing regional and linguistic needs.

To understand the  hidden story of the Adobe acquisition of DAY software think back to Adobe’s acquisition of OMNITURE.

Offering new content creation and measurement tools appears to be a way for Adobe to avoid competitive pressure where;

  • Web site interactions must be measured–virtually impossible with Flash
  • Content must be changed to meet new customer needs–Web Trends and Google dominate
  • New content management competitors enter the market daily

It appears that Adobe has created unique value with this acquisition though it is unclear how their many competitors and customers will respond to the fast changing pace in the internet marketing and content space.

One thing is apparent, global brand wars will mean that more content will be created by tools from fewer suppliers and the battle between bloggers and corporate content generation factories is about to ramp up even faster to accomodate a global perspective.

Cheers,

Nick

www.speedsynch.com

Viral Internet Marketing and Competitive SEO Analysis Maps

Luck, Viral Marketing and Internet Software

Luck comes in pairs for me and this was the case today when I was alerted to the stunning B2B viral marketing blueprint below on Twitter as I was posting my SEO SpeedSynch analysis of the highly innovative Old Spice internet marketing campaign.  

I heard the Twitter chirps on my Blackberry just as I posted Old Spice, New Marketing where I had written about how SEO warriors stand between manufacturers or their partners and the likes of Google, Amazon and Ebay.  This is what I found when I looked at Twitter;

tamar  a great bulletproof SEO strategy by my man @viperchill http://ow.ly/2fokV

The SEO techniques at Viper Chill Viral Marketing illustrate clearly and in considerable detail the method used by Old Spice where they made a video of how they made a commercial so that both the ‘how to’ video and the commercial could be promoted as unique and complementary content.

Synchronicity as the Viral Marketing B2B strategy mirrors our SpeedSynch go to market need.

 Internet Marketing is a Blood Sport

Read this post carefully as the new marketing affects my business and yours too.

If you Google, BING or Yahoo “speedsynch” you will find my sites and blog posts and also a few other sites that have added variants of speedsynch or speedsynch.com to their web site content in order to boost their SERP or search engine results page rankings. 

Every business including yours has to compete and understanding why sites use your keyword themes will help you improve significantly and once you understand the need to support keywords with high quality conent you will be able to adjust and benefit more with less effort.  Look at the Old Spice analysis I happened to make before this post and see how and why its done.

The Old Spice and Viper Chill internet marketing approach helps us understand how to get more by working less.  Sounds simple and it is.  Old Spice and Viper Chill both create unique content as they craft their internet marketing and advertising campaigns and this is how they do it.

  • Make Old Spice Commercial or Viper Chill blog
  • Make a Commercial about making the Commercial or blog about what you do–no secrets
  • Cross promote the commercial or blog and how-to commercial or blog to create buzz

Both Old Spice and Viper Chill have applied the proven SEO techniques and documented the process much like creating a video about the making of a commercial and then promoting both the commercial and the ‘making of the video’ as unique and complementary content assets.

Content Quality and Viral Marketing

In the old days, before June of this year, it was possible to create very small micro sites and rank in the top ten of the Google SERP or search engine results page for the keywords which were your focus.  Today content quality combines with the old school backlinks and the usual tips and tricks to create a valuable new currency.  Google’s Caffeine algorithm now appears to be shaking out folks that don’t add value to searchers.  Creating high value content is now an imperative rather than an option.

For me this viral marketing article is timely and I am happy to say that it is a better check list than we had prepared and I will put it to good use as we go to market with our SpeedSynch internet marketing software.

 Short and Long Term Traffic Objectives

To succeed with SEO traffic you must have both short term and long term traffic objectives and our goals are ambitous as there are thousands of internet marketing software tools on the market today so we are challenged even though our SpeedSynch internet marketing software creates unique B2B or business to business value unlike the B2C or consumer focus of most of the tools sold today.  With this in mind we have selected two long term keywords, some would say very long term, internet marketing and short term keyword targets, internet marketing software.  My friends who have their own sites will have their stomachs in knots when they read this but everyone will find out anyway as I have learned by watching the sites that keyword stuff to exploit speedsynch.com content investments today. 

Our Not-so-Secret Business Model

I suggest going back and forth from this blog post and the viral marketing blog post above and you will quickly learn both of our secrest.  The site layout offered in the viral marketing blog post exploits how searchers enter keyword themes into search engines and SpeedSynch helps you understand why people enter the keywords and how they will change over time. 

Knowing how customers may change is my specialty and easy once you’ve done it a couple of times–it’s an open secret I have taught at the University of Toronto for over five years.  We let people tell us the keywords that mirror their perspectives and help them declare what is valuable to them when they visit our site rather than forcing them to through millions of Google answers or offering everybody the same products. 

It is the combination of push delivered by the virtual marketing approach and the pull provided by keywords uncovered by SpeedSynch analysis that help us mirror the needs of site visitors and then we can align products, content and search engines to the people that employ to solve a problem or answer a question.

Different people perspectives help us create a self-adjusting mechanism with keyword themes found on blogs, conversations and stories.  Then we take the keywords important to the people that visit our sites and use the to focus our short term and long term keyword traffic targets.

The SpeedSynch process below was used to create the keyword theme map below and if it helps I can map this or any of your other web or social media sites including Twitter.

 New Internet Tools Spice Up Viral Marketing

  • 0. Blackberry Twitter alert uncovers viral marketing buzz
  • 1. Check viral marketing buzz on Google, BING and Yahoo
  • 2. Go to my Twitter account to assess quality of Tweet
  • 3. Visit viral marketing site referenced in Tweet
  • 4. Go to blog post in Tweet
  • 5. Use SpeedSynch to create blog keyword theme relationship maps
  • 6. Assess SpeedSynch SEO competitive analysis maps of keywords
  • 7. Review SpeedSynch keyword weights for SEO competitive analysis
  • 8. Review SpeedSynch keyword hierarchies for SEO competitive analysis

Competitive SEO Analysis with SpeedSynch Internet Marketing Tools

Viral Marketing by Viper Chill and SpeedSynch Internet Marketing SEO Competitive Analysis map

How to Manual for creating competitive Viral Marketing sites with self adjusting SpeedSynch SEO competitive analysis maps

SpeedSynch for You

We are looking for SpeedSynch re-sellers and research partners that understand swarm branding techniques.

Questions about the approach and suggestions are most welcome.

Cheers,

Nick

www.speedsynch.com

Old Spice’s New Internet Marketing

Old Spice and New Marketing
 
Old Spice’s new marketing shows why Social Media is quietly erroding the power of Google and the importance of understanding the impact of waves of furious buzz to the success of internet marketing and advertising campaigns.  While this way of marketing is new to Old Spice it is old hat to SEO warriors that stand between manufacturers or their distribution partners and internet marketing and advertising giants like Google, Amazon and Ebay.  These entrepreneurs are sometimes named as affiliate marketers by Amazon and Ebay though Google’s view may be a little less possitive.
 
Read this post carefully as the new marketing affects my business and yours too.

Google, BING or Yahoo “speedsynch” and you will find my sites and posts and a few other sites that have variants on speedsynch or speedsynch.com in order to boost their standings in the SERP or search engine results page.  Every business including yours has to compete and understanding why sites use your keyword themes will help you improve significantly.  Looking at Old Spice also helps us understand the value of keywords and why other sites try to benefit from our investments.  Once you understand why this happens you will be able to adjust and benefit even more with less effort.  Let’s look at Old Spice and see how this is done.

  • Make Old Spice Commercial
  • Make a Commercial about making the Commercial
  • Cross promote both to create waves of furious buzz

Old Spice’s new internet marketing approach helps us understand how we can get more by working less.  Sounds simple and it is as Old Spice creates unique content as the create their internet marketing and advertising campaigns and this is how they do it.

Old Spice has applied the proven SEO techniques and documented the process much like creating a video about the making of a commercial and then promoting both the commercial and the ‘making of the vidoe’ as unique and complementary content assets.

Internet Marketing Content and SEO

The folks at Old Spice now have an opportunity to take their new content assets and create wayfinding and additional SEO value by;

  • Optimizing their all text, audio and video content for search engine visibility
  • Use Social Media to build furious buzz waves, each bigger than the last one.
  • ·Position SEO keyword themes away from competitors

Many internet marketing software tools that can help your SEO campaign and many of them are free to use for a demonstration period or simply provided at no cost.  Google “SEO keyword tools” and you will find WordStream among others like Market Samurai.  BING and Yahoo provide other tools which we combine to our SpeedSynch tools to create B2B or business to business perspective maps unlike most of the B2C or consumer SEO internet marketing tools.

New Internet Tools Spice Up Marketing

The SpeedSynch analysis below shows the competitive analysis process we used as soon as we identified the Old Spice furious buzz waves being unleased.

  • 0. Blackberry Twitter alert discovers Old Spice video buzz
  • 1. Check Old Spice on Google, BING and Yahoo
  • 2. Go to my Twitter account to find one of the buzz wave tweets
  • 3. Find old school media advertising site with Old Spice PR content
  • 4. Go to marketing site to review Old Spice analysis
  • 5. Use SpeedSynch to create Keyword Theme relationship maps
  • 6. Assess SpeedSynch SEO competitive analysis maps of keywords
  • 7. Review SpeedSynch keyword weights for SEO competitive analysis
  • 8. Review SpeedSynch keyword hierarchies for SEO competitive analysis

Competitive SEO Analysis with SpeedSynch Internet Marketing Tools

Internet Marketing Innovation by Old Spice

Old Spice takes a new turn for their Internet Marketing Programs -- maps by SpeedSynch Internet Marketing Software

SpeedSynch for You

We are looking for SpeedSynch re-sellers and research partners that understand swarm branding techniques.

Contact us to find out more.

Cheers,

Nick

www.speedsynch.com 

Stallone’s Expendables Out-Muscles Inception, is Scott Pilgrim Next?

Sylverster Stallone Expendable Tweets Crush Google

Watching Stallone Expendables Tweets out-muscle DiCaprio’s Inception and crush Google in real-time is a marvelous lesson in why Social Media is quickly eroding the power of Google and validates Twitter’s Resonance advertising model.  Now the open question is can Stallone do the same to Scott Pilgrim?
SpeedSynch Semantic SEO Reports graph of Expendables

Stalone's EXPENDABLES outdoes Inception, is Scott Pilgrim next?

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The brilliance of Stallone promoting Expendables is seen by watching how plays the promotional persona like a fiddle when given the right movie opportunity. And if the seeing the list of the principal actors in Sylvester Stallones latest move Expendables makes you think of SEO keyword stuffing, you are right. Stallone appears to have combined tried and true formula of combining actors to maximize the potential global audience and as the same time provide the raw material to teach a SEO master class. 

Learn from a Master
Stallone like any manufacturer must take his product to market and in one of the most competitive markets on the globe, movies where there is little room or investor patience for error. We now look at the SEO lessons Sly offers with Expendables.
  • Embed in your product features (here principal actors) that are popular and engaging globally.
  • Use Social Media to build many furious buzz waves, each bigger than the last one, before your product release.
  • Position your SEO keyword themes away from competitors like DiCaprio’s INCEPTION

There are many internet marketing software tools that can help your SEO campaign and most of them free. Google SEO keyword tools and you will find WordStream and others we use for focused work like Market Samurai. BING and Yahoo are also good sources and of course we use our SpeedSynch platform tools as they help from a unique B2B or business to business perspective whereas other internet marketing tools tend to focus on the consumer markets.

Stallone vs DiCaprio

The SpeedSynch analysis below shows the process that we followed as soon as we identified some of the buzz waves being unleased connected to Expendables. Though it appears that Stallone may have nothing to do with them and they are a protest, the movie and Lionsgate the distributor will benefit handsomely.

  • 0. Blackberry Twitter app shows Stallone top of Twitter trends worldwide 2010.07.24
  • 1. Check Google volume on Twitter
  • 2. Go to my Twitter account to find one of the buzz wave tweets — looks like Brazilians tweeting millions
  • 3. Go to Movie site to see when Slyvester Stallone movie is being released — August
  • 4. Find Stallone Expendables movie press releases
  • 5. Use SpeedSynch to create Keyword Theme relationship maps for SEO competitive analysis
  • 6. Review SpeedSynch SEO competitive analysis maps and keyword theme weights
  • 7. Deep dive with premium SpeedSynch features to show detailed SEO competitive analysis
  • 8. Comparison DiCaprio’s INCEPTION with Stallones’s EXPENDABLES SpeedSynch keyword themes

Competitive SEO Analysis with SpeedSynch Internet Marketing Software Tools

 
Sly Stallone movie Expendibles is a SEO master class and shows the power of Twitter globally

Sylvester Stallone EXPENDABLES Tweets shows why Social Media will displace Google for direct advertising

The Expendables Synopsis

  THE EXPENDABLES is a hard-hitting action/thriller about a group of mercenaries hired to infiltrate a South American country and overthrow its ruthless dictator. Written, directed by and starring Sylvester Stallone, THE EXPENDABLES brings together a dynamic cast including Jason Statham, Jet Li, Dolph Lundgren, Randy Couture, Steve Austin, Terry Crews and Mickey Rourke.
 
 
 
 
 
 
 
 
 

 

Movie Principal Actors
Sylvester Stallone, Jason Statham, Mickey Rourke, Terry Crews, Jet Li, Dolph Lundgren, Randy Couture, David Zayas, ‘Stone Cold’ Steve Austin, Charisma Carpenter, Eric Roberts, Giselle Itie, Arnold Schwarzenegger, Gary Daniels
 

Stallone’s Expendables Out-Muscles Inception, is Scott Pilgrim Next? 

 
 
 
 
 
 
 

SpeedSynch for You
We are looking for SpeedSynch re-sellers and research partners that understand swarm branding techniques.
Contact us to find out more.
 
Cheers,
Nick
 
 
 
 

 

SALT, a Russian and new SEO.

ADD SALT TO YOUR INTERNET MARKETING

The connection between the movie industry and internet became a little more obvious today when I typed ‘SALT’ into Google and then BING and Yahoo.  Naturally Wikipedia had salt, the real salt, high on Google, Bing and Yahoo but if you look closely you will see Angela Jolie’s movie SALT appear to be number one on the search engine result pages.  While it is obvious that Hollywood stands to make considerable profits with this movie, a cross between McGyver and Mission Impossible, is it possible for the rest of us to ride the wave of publicity, paid and otherwise that is sweeping worldwide?

SPEEDSYNCH MARKETING MAPS

Over the last seven years we’ve carefully watched technology related to mapping words whether you call it taxonomy, ontology, concept mapping or mind mapping.  Our objective has been to understand how to map stories and their relationships and while we did our research and testing a funny thing happened, social media displaced traditional web sites as the trusted information source and Amazon and Ebay figured out how to use affiliate marketing better than Avon and other network marketing companies.  Indeed Amazon’s main business is words and it is one of the few corporations that can give Google a beating when it comes to influence across the commercial internet.

AMAZON and SALT

Hollywood as big and powerful as it is relies on old school relationships in its business models and in order to ‘push’ its products.  Angela Jolie’s SALT is a beneficiary and victim of the old school advertising, promotion and direct advertising model which increases the cost of the movie tickets that you and I pay when we go to the theatres.  Amazon on the other hand doesn’t advertise and let’s its affiliates promote the products that it sells.  Amazon affiliates deliver free internet marketing.

CAN WE USE SALT FOR SEO?

It is possible to add salt to your blogs and web pages if it is done to complement your domaine name or the content on your site.  Here it doesn’t add to the influence of my blog but the map below shows the keyword themes in the description of the movie.  Once we understand the keyword themes in SALT then we create a blog entry tightly linked to the content keyword themes in our blog.

The idea is simple, keywords entered into the search engines will lift anything with SALT a little high in the search engine results page or SERP if one or more words are entered are connected to your site or blog.  If this seems silly you should realize that there are millions of dollars spent to buy internet marketing software that does this very thing.  Of course there are certain ways to do things supposedly better than others and each vendor has their own tricks and proven stories.  Have a look at the map below:

S5 SpeedSynch map of keyword themes in Angela Jolie movie SALT

SALT with Angela Jolie uses themes that can lift your SEO value

Now how do we work Russian into this blog post?

Russians are experts in producing and researching salt.  They also happen to be very good in the taxonomy of language which is one of the key technological elements of the SpeedSynch solution that created the map above.  You can study the Russian knowledge of taxonomy and mapping to benefit your SEO investments or SpeedSynch.

WHAT IS  “NEW SEO” ?

New SEO is self-adjusting SEO where changes in ‘buzz’ or new product promotions, like SALT, or new customer behaviours force us to change the way we tell our story in order for it to be found and acted upon.

Go to @speedsynch if you in business or @transMediaSEO if you are an artistic type to view the new SEO and how it can help you.

Cheers,

Nick

www.speedsynch.com

Measuring ROI for Tire Marketing on the Internet

Calculating virtually any ROI related to tires is tricky, whether we look at capital investment in manufacturing facilities or at marketing investment needed to succeed in competitive global markets.  Here we look at ROI measures for internet marketing.

The tire market has dramatically changed over five years and competitors have innovated considerably and placed significant price pressure on traditional manufacturers in the USA, Japan, Italy and France.  But what happens when everyone does the same thing?

Typically leading companies quickly learn to use  internet marketing to speed up going to market with new products and eventually other companies follow.  In tire markets however it appears there is plenty of room for improvement as SEM or search engine marketers may or may not employ SEO or search engine optimization or if they do,  marketing programs are not synchronized with traditional marketing to make them effective.  Beyond this general observation we have the problem of how to measure ROI.

In my experience ROI requires two type of measurements, the first related to our starting point before making an investment and the second after the  investment has been made helps determine whether we achieved our ROI expectations.

A tire company that employs Internet marketing expects increased sales though it is difficult to identify the incremental sales directly related to the investment in Internet marketing tools and solutions.  We have worked with our clients to create measures that provide ROI perspective measures to complement precise measures traditionally used in ROI calculations.

One class of ROI measures that I can share are SEO Index measures that we take before any ROI project starts.

SEO INDEX MEASURES

We use our SpeedSynch product to identify and measure keyword themes;

  •  used to describe products to customers
  • found in web and social media sites
  • that describe customer behaviours

This is a SpeedSynch map of keyword themes and relationships of a tire company–

SpeedSynch Internet Marketing Software Map OTC TIRES

Keyword Theme map of OTC TIRES by SpeedSynch Internet Marketing Software

*  Note:  Click on map once or twice to enlarge in a separate browswer window.

 Twitter and Facebook keyword theme maps help us assess alignment of products, web and social media sites and customer behaviours  for effective Internet Marketing, SEO or SEM programs.  Contact us about creating maps for your company.

It is the before and after comparison of keyword themes and relationships that allow us to effectively evaluate the success of our Internet marketing investment by adding perspectives that are not possible by simple numerical calculations.  This is done by simply measuring the alignment of keyword themes above before an investment and then afterwards.  Our clients also do the same analysis with three to five competitors to determine how the investment has affected their relative competitive market position.

THREE STEPS TO IMPROVED ROI PERSPECTIVES

  • Assess the value created by the investment and create a first pass ROI number–this is traditional ‘precise’ ROI.
  • Measure the new alignment of keyword themes of products, web and social media sites and customer behaviours.
  • Repeat measures for three to five competitors if appropriate

A PRACTICAL ROI

This approach to ROI provides a richer perspective and the actual results of the keyword theme analysis can be used for both SEO or search engine optimization and SEM or search engine marketing. 

Here we measure ROI as we work rather than devoting resources to measuring and pulling people away from productive work.

Suggestions and questions are welcome and we are happy to provide specific examples of our unique project approach where we design, build, test and train in parallel rather than a traditional waterfall approach.

Cheers,

Nick www.speedsynch.com

Twitter, Social Media and Internet Marketing software.

I am not in love with Twitter but just like a hammer or a drill, if it is helpful, I pick it up and then quickly put it down when the job is done–this is is what I do with Twitter:

1.  Connect People to Content –stories, blogs and maps to facilitate Wayfinding and for Fast Learning

2.  Connect Products to Customers — help visitors identify product behaviours that serve their needs

It’s not about Twitter nor Social Media but rather what you can do with Twitter and Social Media to serve your communities and help them find what helps them when they need it.

COMBINING TWITTER WITH UNIQUE SKILLS

My unique specialty is enterprise analytics and I’ve delivered solutions internationally based on Microsoft’s SharePoint and ProClarity analytics platforms.  During the past five years of competing against IBM Cognos SPSS SAS and many others I found that 2 key elements delivered 80% of value for my customers; Wayfinding and Fast Learning. 

Twitter can deliver this value WITHOUT the expensive analytics systems that range in cost from $20k to $1M.

HOW IS THIS POSSIBLE?

The ‘customers’ already have the numbers in other systems which they can’t access.  Teaching people how to ‘float’ the data in the proper perspective and space so that it can be consumed easily when needed is the art and Twitter is a connector that facilitates this ‘new’ process from a mobile perspective, internationally, 24 hours/day.

TWITTER AND TRANSMEDIA

Twitter is part of a larger trend towards people ‘gathering’ at or rather using Social Media software platforms as they move away, at least partially from interacting with search engine software like Yahoo, BING and Google.

The advantage of Twitter is engagement as stories can be told in short bursts from mobile phones and globally in many languages, all at the same time.  The ability for a story to ‘traverse’ people, languages, place, space and time is very exciting for storytellers though new for advertisers and the tools used to deliver the story or stories in this way fall under the label transmedia.

IS TRANSMEDIA LEGITIMATE

Yes.  The process of engaging people and delivering stories in a transmedia format is thousands of years old though naturally the technology has evolved over time.

I know transmedia is legitimate as venture capitalists in the USA have started using the lable crossmedia to brand the term which is for them a significant act of engagement.  In order to profit venture capitalists must control the name, then the ‘intellectual property’ , then the software and finally the distribution channels.

We are positioning our SpeedSynch.com internet marketing software to exploit this trend.

We show you how to extract value from the relationships of stories and numbers by using internet marketing software.  Ours is called SpeedSynch though our approach is easily applied to other tools as needed.

Cheers,

Nick

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