Fractal Brands

We use a fractal approach to align people, content, products, processes or brands and in doing so help facilitate a unique way to ‘ride the market wave’ and ‘avoid market noise’.

This famous Japanese woodblock print is fractal in nature and brilliantly illustrates that looking at the great wave provides simultaneous insight to all parts for the wave, great or small.  Also, understanding the relationships among parts in the great wave provides simultaneous insight to all relationships in and across the wave, great or small.

1831 Fractal in Japan: GREAT WAVE OFF KANAGAWA


Scenario2 employs fractal perspectives for business model innovation, to create advanced corporate business and competitive intelligence analysis and to enrich Neuropersona perspectives used to broker and align expertise, content, products and customers in dynamic or competitive markets.




Japanese Intelligence

“In this groundbreaking new study, Japanese scholar Ken Kotani re-examines the Japanese Intelligence department, beginning with the early phase of the war.”

A good exploration of the facts behind the myths of the ‘weakness’ of Japanese intelligence.  It may be applied to commercial intelligence gathering as well since one of the main ‘weaknesses’ identified was the lack of a central intelligence mechanism.

In this day and age central is not good however, as one can see by exploring the recent Lebanese war where small self-contained units could adjust, adapt and defeat an army with a crushing advantage in size, technology and US support.

This approach is not new and was perfected in the Balkans where after Serbia agreed to peace with Nato all of their armour and troops came out from underground hiding spots.  The Nato troops thought that they had destroyed most of the armour which was incorrect.  Deception and fighting in small autonomous groups won the day and may have generated significant consulting revenue for best practices transfer to other countries.

Depsite the consideration of small autonomous groups in war, this post is about accelerated learning where small groups can teach themselves, quickly and simultaneously adapt to new and challenging environments without constant central communications or control.  This is the new way to learn, adapt and gather market intelligence.



三井ベンチャーズ ideal Competition 2010

三井ベンチャーズ ideal Competition 2010.

MITUSI is looking for NEW IDEAS and to help their Value Network Partners. 

Welcome to the new world of value branding.



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