Customer insight should be a “by-product” of understanding what happened and how customers intend to change.
Why not have virtually every customer tell you what they want and observe how they act using the internet?
If you want forward facing insight use www.scenario2.com or go to http://scenario2.wordpress.com where you will read about Pierre Wack and how he raised scenario techniques to a high art at SHELL OIL.
If we can connect with virtually every potential customer, Market Research or Customer Insight is a ‘by-product’ and it should be ‘free’ and very inexpensive to use depending on your objectives. Yet Market Research and Customer Insight Vendors charge thousands of dollars and more. Some charge millions to customers to provide more ‘insight’.
Align Products to Customers at www.speedsynch.com
SpeedSynch helps you unlock Market Research value FREE. We charge for training and provide tools if needed.