Social Media, Twitter and a Japanese Wave

Social Media software platforms appear to have won the ‘trust’ war causing great distress to advertisers who had finally adjusted their business models to the new commercial reality of search engines.

The demise of SEO and rise of Twitter presents a new opportunity to forward thinking marketers and advertisers who are quickly shifting budgest away from the spam laden blogs though soon the social media platforms will have to wrestle with their own spam as the SEO crews move into the spaces in a desperate attempt to retain their high search engine page results rank.

Twitter and Trust

Twitter is immune to spam as content that is not relevent is not re-peated or re-Tweeted.  For the old school SEO types who try to cheat the Twitter business model if is obviously clear which communities spam even if the users create fictional names.

Trust and Relationships

SEO crews who depend on spam to create value or destroy brand value appear to have carte blanche in the blogs and can’t seem to make anything work in Twitter because any of their posts a ‘lonesome’ there is no connection or relationship between the spammers and real people or real content.  While relationships can be faked in the blogs the simple and temporary nature of Twitter makes spam very awkward.

Relationships and a Japanese Wave

Trust depends on relationships and relationships can be observed and assessed.  Consider this Japanese wave and how the small relationships in each of the waves relects the large relationships of the huge wave, the land and the mountain.  http://tinyurl.com/speedsynch-wave

Relationships, Trust and Speedsynch

While it is possible to fake anything relationships are difficult to fake because there are multiple perspectives where this may be found out.  See how SpeedSynch.com internet marketing software can help you align customers to products with content relationships and avoid the pain and drain of SEO spam.

Cheers,

Nick @speedsynch

Twitter Resonance and Trust

If you still depend on search engine optimization or SEO and rely on Google Analytics to help you spend your advertising budget you need to explore ‘resonance’ and why Twitter uses it as their new Advertising business model.

To see the link between ‘resonance’ and marketing, go to http://tinyurl.com/speedsynch-resonance

Profit and Resonance

The concept of resonance is simple, people and products ‘vibrate’ according to how their value, needs and how they define answers and problems.  In order to increase sales and profits marketers must ensure that products may be found and that customers understand their value.  The closer the resonance match between products and customers the higher the sales and profits.

Resonance and Content

The relationship of resonance and content is a fundamental element of any marketing campaign because if the content or messages delivered don’t reflect customer need the sales don’t happen.

Content and SEO

Search engine optimization or SEO is a practice that employs tools and techniques to increase the visibility of marketing content to customers.  The core methodology of SEO is the creation of backlinks which are used to boost the page rank of the content where backlinks are directed.  Backlinks were initially created by web site administrators or web masters but currently are created by bloggers which creates a significant problem as backlink creation has become the new form of spam.

Content is king but backlinks tend to be spam and this has eroded the value of SEO for marketers and the corporations that employ them.

SEO and Google

With the perceived corruption of backlinks by bloggers and the consequential impact to SEO, Twitter was able to step into the gap with a software platform that is essentially a marketplace where people ‘vote’ for content by re-peating or re-Tweeting.  When Twitter content is no longer relevent it ‘dies’ and disappears unlike blog spam that is ‘forever’.

Good Content Gone Bad

Even if blogs were purged of ‘spam’ today the content there still goes ‘bad’ as it doesn’t change to reflect current reality of brands, solutions, products or the needs of searchers.  It is the use of blog content that is fundamentally flawed but if blog content was dropped tomorrow nobody would use Google or the other search engines.

Social Media and Trust

Social Media software platforms have seen unprecedented growth in the past three years because of ‘trust’. People trust people to help them refine questions and find the answers they need.  

Twitter and Tweets appear to have a very high trust factor.  Can SEO be trusted? 

Who do you trust, someone you know or search engine software algorithms influenced by advertising revenues?

Cheers,
Nick
nick@scenario2.com

Brand and Product Resonance Impact your Marketing Spend

If you are a marketer you should know how spam and blogs hurt your brands and stifle your performance and profit.

http://tinyurl.com/speedsynch-map illustrates how Brand and Product Resonance is measured, mapped and compared with SpeedSynch internet marketing software. Resonance has grown in importance as the value of SEO has faded to marketers who realize that when they search on their brands, solutions and products ‘spammers’ often stand ahead of them on the first page of Google and other search engines.

How does this happen?

Blog ‘spam’ has replaced email, junk mail and gossip as the technique of choice when people want to influence opinion and buying behaviour.

Twitter and SpeedSynch use Resonance

Twitter realized that the needs of people change quickly, much more quickly than the answers provided by search engines who pointed to slow changing corporated web sites or blogs powered by ‘spam’ content created by sites whose main purspose appears to stand between buyers and brand owners.  We call them ‘brand pirates’.  SpeedSynch internet marketing software solutions help deliver products to customers and help customers find products by using resonance based on content and how people ask and answer questions.

SpeedSynch helps your products ‘resonate’ with questions in the mind of searchers or the type of answers they seek.

Brand Pirates

Tweets are an ideal solution to brand pirates as they ‘disappear’ if they are not retweeted unlike blogs where content ‘spam’ never disappears and distracts searchers who need answers or are looking for products to buy.

SpeedSynch Resonance

The ‘resonance map’ was inspired by the Twitter Resonance Advertising model and created by taking a SpeedSynch semantic algorithm map used for Competitive Analysis or for SEO reports.

Examples are at http://twitter.com/speedsynch and http://www.speedsynch.com or overviews at http://www3.sympatico.ca/nick.trendov/

Google Semantics vs Twitter Resonance

Google is in trouble as marketers understand that SEO is a bad investment as it is exposed to blog spammers.  It appears that the purchase of Metaweb by Google will help them avoid or minimize blog spam.  Additionally Google appears to be prodding SEO consultants in the direction of video which helps reduce spam and create more YouTube content.

Semantic meaning applications of SpeedSynch.com may be found by Googling (include”) “Any words used in similar spaces share meaning.”

Semantic algorithms won’t eliminate spam and Twitter has another incredible advantage as it is very easy to see which Twitter ‘communities’ Tweet and Re-Tweet content.  Spammers are obvious and it is easy to see if the same spammers try to keep Tweets alive, even if they change their identities.

Marketers who know understand Twitter is a better investment than SEO.

Cheers,
Nick

Twitter and New Internet Marketing Rules

I am not in love with Twitter but just like a hammer or a drill, if it is helpful, I pick it up and then quickly put it down when the job is done–this is is what I do with the combination of Twitter and internet marketing software techniques to support internet advertising and promotions:

1.  Connect People to Content –stories, blogs and maps to facilitate Wayfinding and for Fast Learning

2.  Connect Products to Customers — help visitors identify product behaviours that serve their needs

It’s not about Twitter nor Social Media but rather what you can do with Twitter and Social Media to serve your communities and help them find what helps them when they need it.

COMBINING TWITTER WITH UNIQUE SKIILS

My unique specialty is enterprise analytics and I’ve delivered solutions internationally based on Microsoft’s SharePoint and ProClarity analytics platforms.  During the past five years of competing against IBM Cognos SPSS SAS and many others I found that 2 key elements delivered 80% of value for my customers;

Wayfinding and Fast Learning

Twitter can deliver both of these values without expensive analytics systems that range in cost from $20k to $1M.

HOW IS THIS POSSIBLE?

The ‘customers’ of the analytics services already have the numbers in other systems which they can access and we teach them how to ‘float’ the data in the proper perspective and space so that it can be consumed easily when needed.  It is in this art that Twitter acts as a connector to facilitate realtime insight from a mobile perspective, internationally, 24 hours/day.

TWITTER AND TRANSMEDIA

Twitter is part of a larger trend towards people ‘gathering’ at or rather using Social Media software platforms as they move away, at least partially from interacting with search engine software like Yahoo, BING and Google.

The advantage of Twitter is engagement as stories can be told in short bursts from mobile phones and globally in many languages, all at the same time.  The ability for a story to ‘traverse’ people, languages, place, space and time is very exciting for storytellers though new for advertisers and the tools used to deliver the story or stories in this way fall under the label transmedia.

IS TRANSMEDIA LEGITIMATE

Yes.  The process of engaging people and delivering stories in a transmedia format is thousands of years old though naturally the technology has evolved over time.

I know transmedia is legitimate as venture capitalists in the USA have started using the lable crossmedia to brand the term which is for them a significant act of engagement.  In order to profit venture capitalists must control the name, then the ‘intellectual property’ , then the software and finally the distribution channels.

We are positioning our SpeedSynch.com internet marketing software to exploit this trend.

We show you how to extract value from the relationships of stories and numbers by using internet marketing software.  Ours is called SpeedSynch though our approach is easily applied to other tools as needed.

Cheers,

Nick

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective.

SpeedSynch.com illustrates some of the concepts of storytelling and their applications, commercial or not.

Social Media illustrations may be found at Neuropersona.com or at our other wordpress.com sites– speedsynch.wordpress.com or isemanticblog.wordpress.com or scenario2.wordpress.com or www.iinternetmarketingsoftware.com

The combination of Twitter and WordPress works very well for us and we will combine our posts here as well.

If you prefer to see the storyflow from the Twitter side you have at least two options #SpeedSynch or http://twitter.com/resonantview

Cheers,

Nick @speedsynch

EU Cultural Investment will bite Google.

The European Union has amazing assets of people and cultures with long histories and recent EU investments in culture will bite Google as their business model depends on content generated by corporations which are culture poor and consumed by people who prefer to be culture rich.

Indeed culture is at the root of the quick rise in Social Media and quick demise of Google’s monopoly over search as since late 2008 or early 2009 over half of searches begin in Social Media software platforms.  What this means is that even if Google controls about 75% of the search market it is really about 35% of searches, and this number is shrinking daily because people don’t want text spam that is inherent in SEO or search engine business models, but prefer to enrich their lives with culture.

The article below is a simple and direct connection between the cultural richness of the EU and their decision to invest in manifesting the culture in multiple digital forms to expose it globally.

Now who would you bet on?

An American corporation who makes money on text or the EU with thousands of years of culture across a geography of countries that are diverse, articulate and inclusive?

Read the rest of this post and then go to the link below to see it for yourself, and if you like it please Tweet or link to either the original or to this commentary.

Cheers,

Nick www.speedsynch.com

Comment on EU Green Paper on cultural and creative industries

http://tinyurl.com/speedsynch-EU-Profit

My Commentary on the EU Cultural Investment and how it will bite Google

Peter,
Google is about to get run over by Twitter and you will never guess who leads the charge — Sylvester Stallone!

https://brandwarfare.wordpress.com/2010/07/25/stallone-expendables-out-muscles-inception-is-scott-pilgrim-next/

The blog post shows a SpeedSynch Resonance map which is significant as resonance is at the core of Twitter’s advertising model.

Storytellers should take note that the resonance of the author, Stallone, must be close enough to stimulate a response in the reader, the movie audience.  In the story of Stallone’s EXPENDABLES movie battleing with DiCaprio’s INCEPTION we find that millions of Brasilian ‘Tweets’ turned the tide to the benefit of Stallone.

He managed to INVOLVE, INFORM and receive CASH as a result of his Twitter marketing campaign which defeated the traditional SEO campaign waged by DiCaprio’s marketers.  The equivalent of Blitzkrieg vs the Maginot Line.

Stallone did this by providing CASH to Brasilian ‘Tweeters’, indirectly as their Tweets contained their own stories, to INFORM the global movie audience that there was an entertaining alternative to DiCaprio’s intellectual movie and INVOLVE the movie going audience with a #transmedia experience.

I show SpeedSynch resonance maps of Stallone’s approach has been quickly adopted in a Canadian movie to achieve quick worldwied attention that any transmedia project would covet — Scott Pilgrim vs the Universe http://tinyurl.com/speedsynch-stallone

Cheers,
Nick Trendov
http://www.speedsynch.com

INVOLVE, INFORM and CASH

Involve and inform your customers and they will provide you with cash!

If content of financing projects is important to you then Peter’s content commentary is a must read!

http://tinyurl.com/speedsynch-content

In my reply to Peter I highlight how our SpeedSynch internet marketing software and techniques use the core of his three value elements to create profit for Marketers and SEO or search engine practitioners.

We would ber interested in your experience and comments on Peter’s approach and how we use it for marketing and to boost SEO results.

Here is the reply —

Peter,
I enjoyed reading your content circle introduction very much and would suggest that you reverse it, from the inside to the outside;

CASH > INFORM > INVOLVE.

As a storyteller or rather a story engineer I observed a long time ago that stories are modified each time they are heard and re-told. 

People take stories and add their own perspectives before passing them onwards, so that if you want the story to survive in a form that includes the ‘truth’ from the perspective of the original author then I would suggest that three elements;

1.  An attractor — CASH
2.  A secondary value — INFORM
3.  A core objective — INVOLVE

Without an attractor the story is not found or read.tin
A secondary value creates author-reader relationship.
The core objective follows from the relationship.

In CASH>INFORM>INVOLVE the last stage, INVOLVE, is the ‘financing’ element whether it involves purchasing a t-shirt or more substantial direct investment.

I look forward to following your business model innovation and provide these two ‘Tweets’ modest examples that illustrate why I suggest this reversal.

For those who might benefit from a practical example I will illustrate CASH, INFORM and INVOLVE within Twitter messaging and how I blend it with my blogs.

TWEET 1 @SpeedSynch
@speedsynch    #speedsynch #manga concept for top #SEO and drives #internet #marketing #software #tools #innovation http://tinyurl.com/manga-speedsynch #IN

and

TWEET 2 @SpeedSynch
http://speedsynch.wordpress.com/tag/internet-marketing-software-2/
Your Success Depends on Your Customers Learning Faster
2010/09/12 by speedsynch.com

The CASH Code
In both ‘Tweets’ above the CASH leads,’manga concept for top SEO’ (profit) and ‘Your Sucess Depends on Your Customers Learning Faster’ (sales).

The SEO Code and CASH
Anyone involved in SEO or search engine optimization knows that one of the ‘hottest profit spots’ in SEO is “internet marketing software” and would subliminally equate this phrase with CASH.

INFORM
When there is chaos in alsmost any social or commercial situation it is the fast learners that succeed, those who can quickly assess the current state of affairs and determine where to focus their resources, skills, time and attention.  It is no secret that your success depends on your customers learning faster and if they succeed by learning faster, then you will succeed too.

INVOLVE
Content value depends on alignment of purpose or ‘Resonance’ between reader and author, though in order for involvement to occur the reader must first find the content and then must find a value.  This is done with CASH and INFORM.

In the SEO context INVOLVE ultimately means, from the perspective of SpeedSynch internet marketing software or techniques that Marketers or their SEO suppliers understand the value of creating ‘resonance maps’ to be able to align their content to the objectvies of their customers.  Connecting people with content to SEO practictioners is pure profit or CASH.

Next I illustrate how SpeedSynch is one very quick, simple and effective way to create resonance maps using a technology that is critical to the future of SEO, semantic algorithms. See http://twitter.com/speedsynch for Resonance examples.

Next I INFORM people about Google’s acquisition of Metaweb and the recent adjustment to the Google search interface that is called ‘INSTANT’.  Marketers and SEO practictioners would benefit by understanding how SEO profit (CASH) has been impacted by Google changes and how people interact with Social Media.

INVOLVE occurs once marketers and SEO practitioners see the patterns and hopefully determine the relative value of working with Resonance maps and the connection to SpeedSynch internet marketing software and techniques.

I hope that you will be rewarded by reaching this point in this somewhat long commentary.  Hopefully you were moved from CASH to INFORM to INVOLVE from the beginning to this point and for those who made it this far a bonus.

Broken Telephone
There is a party game that children play that I know as ‘broken telephone’ which is played in this fashion.  A group of children from a circle and a short story of two or three sentences written on a peice of paper is read by two people in the circle.  One of the two turns to their left and whispers the story into the person beside them.  The other turns to their right and does the same.  Both people who heard the story then turn to the next person beside them and whisper what they heard into the ear of the next person in the circle and eventually the stories ‘cross’ and when they arrive back at the people that started the game they are written down.

Naturally the stories at the end of the game are quite different from the single story that started the game.  The game starts with one story and ends with three.

Broken Telephone and TransMedia
SpeedSynch allows us to architect a story so that it can go around the circle and return as two ‘new’ stories, but the new stories will have the same ‘semantic meaning’ as the original story.  Essentially the core of the starting story will remain intact regardless of the distortions that occurred as it moved between people.

Our SpeedSynch internet marketing software and internet marketing techniques may be applied to deal with the broken telephone syndrome that naturally afflicts any TransMedia project.

Cheers,
Nick Trendov
http://www.speedsynch.com @speedsynch

SpeedSynch uses Manga to Boost SEO

SpeedSynch specifically employs the concept of ‘masks’ to illustrate customer behaviours and the relationship of people to products, events and places.  Manga is very, very popular and illustrates the value of stories and masks brilliantly.

Consider the common facial expressions that Manga artists employ to convey emotion, meaning and relationships between  characters.  Manga is a timeless are and presents enourmous potentional as a resource to convey stories and relationships relative to products or services.  Indeed TransMedia, or the delivery of stories across multiple media, may illustrate that the meaning of Manga transends age, culture and geography.

Join us to see how SpeedSynch ‘persona’ mask employ the concepts and techniques of Manga.

Cheers,

Nick www.speedsynch.com

WordPress Joins the Content Creation Wars

WordPress Joins the Content Creation Wars

Apart from acting as a virtual gathering space Social Media software platforms quickly learned that their communities want to create content, and the faster the better.

I built this blog post with the WordPress ‘QuickPress’ user interface and have looked at others including Posterous and Livejournal though WordPress is the most comfortable so far I have just downloaded Typo3 and will look at it over the next week or two.

The Content Arms Race
My sense is that all of the Social Media software sites provide the content creation tools in an attempt to keep their ‘community’ close and members are critical to the valuation of software platforms and ultimately critical to the exit strategy of the founders and venture capitalists who fund them.

The connection between content creation software, a content arms race, a good ‘valuation’ and selling for maximum profit is astraight line and clear as a bell.

Why do you Blog?
With all of the content creation systems out there and not enough time in the day a simple question surfaces quickly, why do Social Media software users blog?  This question has many answers that include convenience, attention, entertainment, though the biggest reason may be that since early 2009 or late 2008 over half of searches started in Social Media software platforms.

Blogs, Backlinks and Search Engine Rank
Almost everyone covets a top rank on a Google or BING or Yahoo search engine results page or SERP as #1 means profit.  People look there and depend on the information there to make a buying decision and typically jump from top ranked links to a purchase transaction.  If they buy something after visiting your top ranked site you earn a commission, Amazon (or other resellers) earn a commission and the manufacturer earns less as they pay the commissions.

Backlinks are a form of voting where you benefit from the content of internet users who then mention and link to your site.  Backlinks may be created by posting good quality content to blogs with links to your site and you may see contrived posts that are note humanly readable with links.

Google “SpeedSynch” and you will see what looks like sites with a photography conversation that seem to reference all types of variations of “speedsynch” or “speed synch” or “speedsync”.  While the blog posts appear to use industry specific jargon, let me assure you that no one would ever string a sentence together in that fasshion. 

Indeed you may have found a site that looks for search traffic and is created with the sole objective of standing in between a search engine and the traffic generating site, speedsynch.com

Now unless you blog then the ‘photographer’ sites rise to the top of Google and they get the ‘searchers’ looking for SpeedSynch.com.  While this would have made a huge difference five years ago, over the past three years it means much less and since last year it means not much at all.

Most of the traffic to SpeedSynch.com comes from Social Media sites and searches related to SpeedSynch.com focus on specific comments, SEO Reports, answers on how SpeedSynch internet marketing software creates semantic resonance maps, the same resonance championed by Twitter, or how SpeedSynch internet marketing techniques may be applied to competitive analysis or to deliver fast learning to self-directed adult learners.

The ‘photography’ blogs the posts include links which battle for the #1 spot when anyone searches for ‘speedsynch’.  Try searching on any brand that pops into your mind and find out who stands between you and the brand that you wish to find.

Faster Content Creation Means Higher Rank
The correlation between rank, content and links is pretty straight forward and generally known.
Creating new content faster appears to be necessary in order to rank higher to get more profit or attention.

Can Google Save SEO?
The process of ‘improving’ page rank is called search engine optimization and consultants will show you how to rank higher or will do the work for you.  The work, because of the nature of search engines, involved content backlinks and directly or indirectly depends on content creation.

The relationship between searchers and content used to be simple, both were performed in the Google software interface or search engine box.  Social Media has since enticed over half of searchers to start in their platforms and so Google’s ‘search share’ may be less than 35% given the numbers and other search competitors.  Indeed this trend may have been the driver for Microsoft’s significant Facebook investment a few years ago–the writing was on the wall, SEO was going down.

Google has fought back to protect the concept of SEO by innovating and corporations like Amazon also stand to lose large if SEO deteriorates as ‘affiliate marketing’ represents a large portion of their revenues.  The more SEO ‘crews’ that stand between you and brand owners the more transactions go to Amazon or similar re-sellers.  If manufacturers could estabilish a direct relationship then their profits and possibly your cost would go down too.

On the innovation side, Google may actually speed up the decline of SEO with Android.  After all how many links on a page will searchers view?  Likewise the Google ‘Instant’ feature appears to ‘guide’ searchers past the ‘links’ that might have distracted them right to the big brands.  All the work of the SEO ‘crews’ may have been spoiled.  Semantic SEO or semantic algorithms introduced and soon to be augmented by Googles’ purchase of Metaweb will take searchers away from viewing pages even faster.

Twitter is the fourth horseman of SEO’s apocolypse as Twitter doesn’t even rely on conventional backlinks.  Twitter is the future of marketing from our perspective and accelerates SEO’s decline further.

Search, Profit and Time
SEO appears to be failing Google just as Social Media is rising in popularity and this is because of the huge amound to content that millions of people can generate.

But do people have time to fight content wars?

Yes and no.  Posterous and WordPress’ QuickPress, where this post is being created, helps people quickly generate and distribute content–more bad news for Google as if I was the corporate advertiser with the big budget I would ask hard questions about why I shouldn’t just create my own content in the spaces where people gather.  Why do I need a broker when Social Media is where the action is?

WordPress has ramped up their content creation capabilities as it rushes to its exit strategy, just like all of the other Social Media platforms.

Now lets see what Google does next.

Cheers,
Nick
http://speedsynch.wordpress.com

Social Media Resonance Rules CRM

Social Media is a realtime indicator of your customers’ top of mind and you don’t have to call them or setup surveys but just look at what they post or where they go. While this is not foolproof it is pretty good.

The link above shows SpeedSynch website and Twitter Resonance maps of ATUM the SaaS supplier of LuxorCRM and this is the LuxorCRM SpeedSynch Resonance map http://scenario2.media.officelive.com/Documents/s5-LuxorCRM.png

Note that the Atum site ‘resonates’ a little differently than their Twitter feed which is hyper-focused to what they were promoting at the time.

A simple way to look at this is that Twitter shows a short term focus, Social Media blogs show a mid-term focus and the corporate sites show a longer term focus. CRM must keep all three perspectives in front of the sales people so you don’t miss out.

Oh, I almost forgot that it saves the sales people a lot of stress and keeps management up to date without much effort too.

You can see more Resonance maps created with our SpeedSynch internet marketing software @ResonantView. We use them for competitive intelligence and SEO reports.

Hope this helps provide a perspective of the value of Twitter and Social Media in general to CRM. 

Cheers,
Nick

http://speedsynch.wordpress.com