Design Trumps Brand

A brilliant TED talk on how design trumps brand.  Note that measurement and analytics supports design innovation.

http://www.ted.com/talks/view/id/501

Cheers,

Nick www.neuropersona.com

News and Business Models

Geographic ‘news’ brands are useless where news and time are commodities.

The new value of news is the delivery of simultaneous perspectives and a personalized analysis to suit user personas. 

Time and others try to do this by using the Dell ‘model’ or which bits do you want in your news box, this too will fail.

News value accords to a readers’ persona to accelerates processes or provides clarity of different measures.

Cheers,
Nick www.neuropersona.com

Amazon Predictive Analytics

Amazon tries to get into the game of predictive analytics.  Wrong on so many levels–backward facing, no connection to the stories of web site users and just plain, well, boring.

More New Alexa Features: Demographics, Clickstream, Search Traffic

Posted using ShareThis

Nick www.neuropersona.com

Radio and Quantum Branding

A brand is a ‘mark’ made up of stories associated to a product or service and this post will start exploring the connection between Radio, Branding and the concept of Quantum Entanglement.

The Toyota IQ appears to be made to accomodate how people work, designed by people and not engineers.

Radio is everywhere and we should consider how it can be employed the same way as the Toyota IQ .

Quantum Entanglement happens when a product or service helps people so much they have to use it in many places.

While this appears like entrappment, soon competitors will copy the value and then choices occur and people can switch from one entanglement to another.  The really interesting thing is that when people decided to work differently or that the work is not helpful to them, all of the entanglements drop away.  There are many stories that explore this theme and the Emperors New Clothes or a much older version the Three Thieves are good to read.

Cheers,

Nick www.neuropersona.com

99 Million Nintendo DSi Search Results on Yahoo

Nintendo looks like it will blow Apple’s iPhone introduction away based on 99 Million DSi Search Results on Yahoo and it appears Nintendo is using  a Neuropersona based Quantum Entanglement Branding concept. 

Cheers,

Nick www.neuropersona.com

Branding & Quantum Entanglement

A Neuropersona sees the same interface in two sites and is 'Entangled'

A Neuropersona sees the same interface in two sites and is 'Entangled'

 

Quantum Entanglement is a term that I’ve borrowed to describe how behaviours can be influenced across the Web.

I’ve seen this before on a smaller scale but Yahoo appears to be going LARGE with Quantum Entanglement.

Cheers,

Nick www.neuropersona.com

Advertising Wars

Advertising budgets are being spread wider and wider and the traditional measures of repetition cannot be assessed.

How do we spread our budgets and get the repetition and reinforcement of our brand that we need to succeed?

Neuropersona based advertising  provides one option as it is based on accomodating behaviours which span groups of people and event market segmentation models.

Cheers,

Nick www.neuropersona.com

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