Can your content work faster, further and harder, globally?

Scenario2 combines Predictive Analytics with Resonance Maps clearly show how product content resonates with customers, when content must be tuned and where content is needed according to meet changing customer expectations.

SpeedSynch Resonance Maps makes your content work faster, further and harder, globally.

 

Cheers,

Nick Trendov

nick@scenario2.com SpeedSynch.com @SpeedSynch @Scenario2 Scenario2.com

  

BRIGHTCOVE SpeedSynch Resonance Maps by Scenario2

Our Brightcove web Resonance Maps show how we measure elements of PRODUCT CONTENT READINESS, our wholistic multi-lingual measure used to measure and tune content that aligns product, content and people.

 

BRIGHTCOVE PROFILE en: SpeedSynch Resonance Maps by Scenario2

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ONLINE VIDEO: SpeedSynch Resonance Map

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CAREERS: SpeedSynch Resonance Map

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TOP REASONS WHY: SpeedSynch Resonance Map

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BRIGHTCOVE PROFILE fr: SpeedSynch Resonance Maps by Scenario2

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ONLINE VIDEO: SpeedSynch Resonance Map

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CAREERS: SpeedSynch Resonance Map

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TOP REASONS WHY: SpeedSynch Resonance Map 

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BRIGHTCOVE PROFILE de: SpeedSynch Resonance Maps by Scenario2

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CAREERS: SpeedSynch Resonance Map

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TOP REASONS WHY: SpeedSynch Resonance Map

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ONLINE VIDEO: SpeedSynch Resonance Map

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A Critical Stress Test for your Business

Measuring the alignment of your Products and Customers is a critical business stress test that will help you adjust to the impact on your customers of the global financial crisis over the past three years.

Business Stress Tests & Heart Attacks

Stress in a business is worse than stress in an individual because few companies know how to percieve or measure the stress that slowly builds up over time.  People who ignore the signs of stress suffer heart attacks which can kill.

Mayo Clinic Understands Stress

Mis-understanding signs of stress can kill you and this is understood by the Mayo clinic who highlight the fact that signs of an imminent heart attack are confused by most people–they don’t know how to measure when a hear attack is about to occur. http://www.mayoclinic.com/health/heart-attack-symptoms/HB00054

What is a Stress Test?

The recent financial crisis shows that regulators appear to view the banks like a heart attack victim where the probability of a second or third heart attack is quite high and may kill the patient.  To help patients understand how their body’s new physical reality and to reduce their risk to a second heart attack doctors put mild stress on the heart by asking the patient to excercise and then measure the results to see how the heart responds.  The doctor shows the patient in a controlled environment signs of stress so they can change their perception of how much effort is beyond what their heart can deliver after their heart attack and hopefully the patient learns how to change their measures of how much work they can do to correspond to the decreased capacity of their heart rather then their previous reality where their heart could take much more stress.

http://en.wikipedia.org/wiki/Cardiac_stress_test

Stress in your Product and Customer Relationship

The value the products deliver to your customers is the ‘heart’ of your business and it this value has changed in the past three years, guaranteed. 

Your customers might have demanded lower prices, newer product features, financing options or simply put aside your product by changing their business processes or moving to your competitor and this changed would have changed the relationship of your product to your customers.

There is something worse however than dealing with customer demands and that is losing customers by not knowlng they have moved on because of their own business stress which you were unable to aleviate, or even worse you may have repelled potential customers by not adapting your products fast enough to be valuable to current needs.

Businesses often don’t know they’ve had a ‘heart attack’ as their customers may leave slowly over time so a stress test must indicate changes in customer perception before they leave.

Stress Measures

The simplest way to measure stress in the Product and Customer relationship is by measuring the changes in content you customers need to extract or apply the value they derive from your product and content needs may be measured simply by the resources needed to help your current or future customers define their problems or questions and how your products help them refine their solutions or answers.

Experienced customers tend not to ask questions as they better than you how they use your product in their business so in this case it is important to find a way to observe changes in their business and infer how this affects your product as often they will not say that they are about to drop your product.

New customers often requires more hand holding, have more questions and seem to require more support as they learn how to fit your product into their business operations.

Predictive Analytics & Stress Testing

As your business understands how it must respond to the new business reality, just like a recovering heart attack victim, it is important to measure the way customers ask questions or articulate the answers they need to understand their problems or the solutions they seek.  The ability to measure changes in your Product and Customer relationship helps you understand future needs in your customers and offer unique solutions that attract new customers faster than your competitors. 

Predictive analytis tools help us measure customer content needs and infer how the problems or solutiions that are important in their businesses so that we can  align our answers or products to help their solve their questions.

Stress Tests are Competitive Weapons

Stress testing is simple once we understand changing content needs of customers.  We simply poll all of our customers to understand if they would change to a new product designed to meet a particualr stress that we have identified by understanding changing content needs.  When we have identified an opportunity for a new product then we offer this product to our competitor’s customers to stress test their Product and Customer relationships.

Ask us about Customer and Product stress testing and how we have used them as competitive weapons.

Cheers,

Nick Trendov @Scenario_2 @SpeedSynch @ResonantView nick@scenario2.com

 

Google+ tunes SEO into the Power of Groups

Google comes out swinging to stem the movement of user eyeballs to Social Media giants like Facebook, Twitter and Skype with Google+ which tunes SEO and search into the power of Groups.

What is Google+?

For the past 20 years my custom has been to wait until people I know explore a new software platform to benefit from their expertise and provide context to how I might benefit by using the software.  While this may seem slow it is not as usually someone in my personal, professional or social networks jumps on a new ‘thing’ very quickly and this has saved me significant stress by avoiding platforms like Facebook and SEO by leveraging the skills of other people so that I can focus on more valuable activities in my life.

I’ve created the SpeedSynch summary and Resonance Maps below for the the business folks that have asked me about Google+ until I do more research.

http://www.engadget.com/2011/06/28/google-invite-received-we-go-hands-on/

For Google+, however, the company dove in with both feet, launching a multi-faceted service that brings a lot to the table with features like Circles, Hang Out, and Huddle.

The page is constructed around a familiar content stream populated with content from your friends” updates and posts — things like links, photos, and location updates…. The “Circles” feature comes into play in the stream, offering users the option of sending posted content to specified groups or making it public for all the world to see…

This means you can separate your work buddies from drinking buddies — or, “epic bros” as Google suggests categorizing them.

Plus” “Hangout” feature has its sights firmly set on Skype”s multi-user video chat…. Once the plug-in is installed, clicking the button will deliver a note to your followers” stream letting them know that you”re “hanging out.” Clicking the button triggers a Skype-like window with the faces of those you”re chatting with.

SpeedSynch Resonance Maps of Google+ Overview

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Google+ seems a little different than other social platforms though I’m still waiting for the three global experts that I know to offer their opinions and more importantly how they can exploit Google+.

Seriously why would you use any software unless it serves you?

Cheers,

Nick Trendov nick@scenario2.com SpeedSynch.com @SpeedSynch @Scenario2 Scenario2.com

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