Brand and Product Resonance Impact your Marketing Spend
2010/09/29 Leave a comment
If you are a marketer you should know how spam and blogs hurt your brands and stifle your performance and profit.
http://tinyurl.com/speedsynch-map illustrates how Brand and Product Resonance is measured, mapped and compared with SpeedSynch internet marketing software. Resonance has grown in importance as the value of SEO has faded to marketers who realize that when they search on their brands, solutions and products ‘spammers’ often stand ahead of them on the first page of Google and other search engines.
How does this happen?
Blog ‘spam’ has replaced email, junk mail and gossip as the technique of choice when people want to influence opinion and buying behaviour.
Twitter and SpeedSynch use Resonance
Twitter realized that the needs of people change quickly, much more quickly than the answers provided by search engines who pointed to slow changing corporated web sites or blogs powered by ‘spam’ content created by sites whose main purspose appears to stand between buyers and brand owners. We call them ‘brand pirates’. SpeedSynch internet marketing software solutions help deliver products to customers and help customers find products by using resonance based on content and how people ask and answer questions.
SpeedSynch helps your products ‘resonate’ with questions in the mind of searchers or the type of answers they seek.
Tweets are an ideal solution to brand pirates as they ‘disappear’ if they are not retweeted unlike blogs where content ‘spam’ never disappears and distracts searchers who need answers or are looking for products to buy.
The ‘resonance map’ was inspired by the Twitter Resonance Advertising model and created by taking a SpeedSynch semantic algorithm map used for Competitive Analysis or for SEO reports.
Google Semantics vs Twitter Resonance
Google is in trouble as marketers understand that SEO is a bad investment as it is exposed to blog spammers. It appears that the purchase of Metaweb by Google will help them avoid or minimize blog spam. Additionally Google appears to be prodding SEO consultants in the direction of video which helps reduce spam and create more YouTube content.
Semantic meaning applications of SpeedSynch.com may be found by Googling (include”) “Any words used in similar spaces share meaning.”
Semantic algorithms won’t eliminate spam and Twitter has another incredible advantage as it is very easy to see which Twitter ‘communities’ Tweet and Re-Tweet content. Spammers are obvious and it is easy to see if the same spammers try to keep Tweets alive, even if they change their identities.
Marketers who know understand Twitter is a better investment than SEO.