Social Media Software, wired, tired or expired?

We used SpeedSynch TransMediaSEO to map the stories of Social Media software vendors Radian6 Hootsuite and Scout

Which Social Media software vendor is Wired, Tired or EXPIRED?

Three software companies want your money to tell you about social media trends and analysis. 

We used SpeedSynch TransMediaSEO to map the stories that they tell.  One looks like a brag sheet, the other displays sensitivity to customer needs and the other, well you decide.

Can you guess which one is which?




Do the Wave

Great Wave off Kanagawa

Relationship WAVE

Yesterday we looked for answers to questions.

Today we start from answers to find and refine questions.

The WAVE offers multiple simultaneous perspectives and may be used to help find, define and refine answers and questions from those perspectives.

Why solve yesterdays problem with somebody else’s answer?



Own the Podium or Just Another Day

Baumann to take over Own the Podium#baumann+take+over+own+podium#baumann+take+over+own+podium#baumann+take+over+own+podium#baumann+take+over+own+podium#baumann+take+over+own+podium.

 Canada figures out that investments of $100,000,000 PLUS don’t mean much if everyone is doing the same thing and  Baumann will look in a focused way to ‘throw money’ at athletes with ‘high potentional’…  Why not take half of that money and let more kids play?  It may take more time and employ less expensive consultants but the kids will have fun and their families will have much more enjoyment.

The longer approach may not generate as much excitement as this olympic event but then again future events are not in Canada.



三井ベンチャーズ ideal Competition 2010

三井ベンチャーズ ideal Competition 2010.

MITUSI is looking for NEW IDEAS and to help their Value Network Partners. 

Welcome to the new world of value branding.



Yahoo! blows by Google!

Yahoo just acquired a small company to make Yahoo Mail an on-ramp to Flickr.

Seems too simple?  You decide!



Find Diamonds in Search Engine Dump

Search vendors make money as fast as they can dump content into your browsers and you gladly pay or rather play.

Here is what it looks like:

Search Dump

How do you find DIAMONDS in this steaming DUMP?

  1. Map your objectives, success measures and resources available.
  2. Scan the DUMP.

Sound too simple?  Read this post.



Neuropersona Swarm Branding

Swarming is a phenomenon that Brand practictioners should watch carefully.

It is not buzz or geurilla marketing that dissipates but rather a series of behaviours embedded into participant’s DNA. How can you guide positive swarming to your brand?

Consider that a Neuropersona can be engineered since it is a mask that represents behaviours and stories.

Now do this:

  • Craft Neuropersona masks that serve your brand and customers simultaneously
  • Host and promote an event that resonates with behaviours and stories across Neuropersona masks
  • Make it attractive for attendees to bring guests or buzz to the event

While this is easier said than done focusing on serving behaviours of the Neuropersona masks is the key.

Don’t forget that one person can pick up any mask that is carefully crafted and it is unneccessary to find the perfect reason to invite them as they will pick it up and wear it themselved. This is DNA embedded in a Neuropersona mask, the same way that bees or ants have behaviours that cause them to swarm embedded in their DNA.

I have kept it general for two reasons;

  • Some people will think this is ‘mind control’
  • Other people will think this is lame or crazy or whatever

It is neither as people can pick up the Neuropersona mask at will and we don’t even have to choose. For people who believe it doesn’t work or is academically unsound, test it out this way.

  • Send two invitations to 10 people you know about two parties happening at the same time.
  • Describe them both in a similar way so that they would be equally interesting to each person invited.
  • Follow up with each person and when they ask you to help them decide describe one in a way that fits their usual behaviours and another that is slightly different.
  • See which they choose.

I use the number 10 to avoid random choice and expect that most if not all invitees to go to the event that fits their usual behaviours, assuming that they believe the two events are virtually identical.

But how do you get people to an event that is outside of their interests or behaviour patterns?

This is where careful crafting of Neuropersona masks come into play and where you describe the event in terms that overlap most of their behaviours but carefully add stories that help or serve their interests–meet people, learn something, relieve stress, explore new music, see an old favourite movie. 

It is the overlap of familiar behaviours with self-motivating stories combined into a Neuropersona mask left on the table with a few other masks that will let them pick one up, wear the associated Neuropersona mask DNA and SWARM.

This is a Brand Swarm using Neuropersona masks to serve people.



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