TransMedia for SEO Professionals 2

Be patient with the video quality and you will see the application of Transmedia techniques for SEO professionals with stories that illuminate the relationship of stories, keywords, places and spaces important to understanding the relationship of stories, Social Media and the Google Caffeine algorithm.Wayfinding and content value are two distinct value of stories. TransMedia techniques combine the two by getting the storyteller to the next part of the story while they accumulate value along their journey.A good storyteller or SEO professional works very hard to use stories or keywords to align products or content to people.Innovation is difficult but TransMedia techniques help accelerate learning and change–and don’t forget measures. See or for tools to help you find and align customers.Cheers,

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A significant IBM SPSS Social Media and SEO error

I like SPSS and have a good amount of respect for IBM though a recent email promotion has me confused because it appears to be all about IBM, lack customer empathy and is simply a Social Media and SEO disaster.

I received an invitation to download a Nucleus research report and after reading it created the 2 SpeedSynch Social Media maps to provide another perspective. 

Social Media and  SEO professionals should immediately see the reason the email is a Social Media and SEO disaster.

The SpeedSynch Social Media maps below tell the story in reverse as it is very effective and more importantly I have yet to master this new WordPress UI!
SpeedSynch Social Media map shows why IBM SPSS felt good about this email promotion disaster

SpeedSynch Social Media view of the Nucleus IBM SPSS email promotion


A SpeedSynch map of content shows lack of customer empathy
SpeedSynch Social Media map shows lack of customer empathy in IBM SPSS email promotion disaster


IBM SPSS email promotion disaster

Nucleus email starts an IBM SPSS email promotion disaster

Google CAFFEINE knows what’s in Customer’s Mind

What is in customers minds is a question or answer and sometimes both,  and in my experience ‘customers’ define or refine questions or answers to address specific objectives determined by their focused perspectives.

Once they find and refine their questions or answers then they need a way to evaluate products to match.  Indeed most of the time the ‘best answer’ is ignored as there is no simple way to find a product to deliver it.

Try this sequence;

1.  Engage by helping people define and refine their questions or answers.
2.  Offer simple navigation to product options to deliver answers.
3.  Offer simple measures comparing questions, answers and products.

Click or select map below. shows how to align questions or answers by focusing on web and social media sites.  The analysis is mashable is that it can be blended may ways.

Top Graph–Web site themes or stories
2nd Graph–Detailed web site relationships of stories
Theme Stacks–keywords from key website pages visited by customers
Twitter Graph+Theme–used to compare what company projects via Twitter compared to Web site

‘Customer Mind’ or Neuropersona
Take customer survey, blogs, comments, call center interactions or other and create a GRAPH and THEME stack.  Compare it ot the GRAPH and THEME stack on the company web site and Social Media spaces, including LinkedIN.

The resulting analysis shows the alignment of content to what’s in the customer mind so that you know who and where to adjust.

The Theme stack tells you where to focus for SEO and PPC.

Decoding Google Caffeine
1. Pick the top Theme words from above and enter into Microsoft’s AdCenter or Googles Adwords tool.
2. Take same words and enter into Yahoo, BING or Google to identify top 10 URLs important to getting into the customer’s mide or THEME stack.
3. Determine the keywords ABOVE your THEME stack according to Google, BING or Yahoo.  Here you build a LADDER of keywords and your THEME words are usually somewhere in the middle.

What is the LADDER?

The ladder is what Google Caffeine determines is important to the person entering the keywords into their browser window.  In other words anybody that enters the words on the top of the ladder will see URLs associated to the top rung first and other rungs later.

Google knows what is in your customers mind.
You need to optimize for any keywords above your keyword focus to ensure people find you.


Google targets RIM

RIM has a lock on Enterprise email and is popular in the consumer market for many reasons.

Does Google has RIM in its sights?  Probably as email is used by everybody every day.

Here is what Google’s Chris Messina appears to say;  Mail is slow and awkward.

Google targets RIM via EMAIL

RSS story volumes will KILL YOU

Google SALMON is your SAVIOUR!

It is an interesting contradiction that email is still the number one killer application worldwide.  SMS is just a variant and Twitter is another email variant that can be used for accelerated learning.

Will Google take out RIM?

Not sure but it seems that adding technology to a problem that has been solved many years ago is silly. Unless the prize for Google is BIG.  Then again Google is about profit not Social Media or Social Justice as Messina tries to imply.



Questions Demand Answers

Yesterday I saw a column of questions on the Twitter blog of a new follower of

Questions are nice, rhetorical questions I’m not sure about.  On the other hand questions and answers are the bomb.

Hopefully this SpeedSynch scan of the new followers website may answer a few questions:



SpeedSynch TransMedia SEO scan:site of EthosIQ

Own the Podium or Just Another Day

Baumann to take over Own the Podium#baumann+take+over+own+podium#baumann+take+over+own+podium#baumann+take+over+own+podium#baumann+take+over+own+podium#baumann+take+over+own+podium.

 Canada figures out that investments of $100,000,000 PLUS don’t mean much if everyone is doing the same thing and  Baumann will look in a focused way to ‘throw money’ at athletes with ‘high potentional’…  Why not take half of that money and let more kids play?  It may take more time and employ less expensive consultants but the kids will have fun and their families will have much more enjoyment.

The longer approach may not generate as much excitement as this olympic event but then again future events are not in Canada.



Obama Moves to Boost U.S. Broadband Access

Obama Moves to Boost U.S. Broadband Access

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