A significant IBM SPSS Social Media and SEO error

I like SPSS and have a good amount of respect for IBM though a recent email promotion has me confused because it appears to be all about IBM, lack customer empathy and is simply a Social Media and SEO disaster.

I received an invitation to download a Nucleus research report and after reading it created the 2 SpeedSynch Social Media maps to provide another perspective. 

Social Media and  SEO professionals should immediately see the reason the email is a Social Media and SEO disaster.

The SpeedSynch Social Media maps below tell the story in reverse as it is very effective and more importantly I have yet to master this new WordPress UI!
SpeedSynch Social Media map shows why IBM SPSS felt good about this email promotion disaster

SpeedSynch Social Media view of the Nucleus IBM SPSS email promotion

 

A SpeedSynch map of content shows lack of customer empathy
SpeedSynch Social Media map shows lack of customer empathy in IBM SPSS email promotion disaster

 

IBM SPSS email promotion disaster

Nucleus email starts an IBM SPSS email promotion disaster

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