As a storyteller I believe naming is better, cooler and faster than branding for these two reasons;
1. Brand take seller perspectives and are ‘fixed’
2. Names may take temporary customer perspectives
While there are many ways to brand and name here are two different ways to name, the first based on the way that search engine spiders read names and the second uses semantic meaning to link to multiple stories that appeal to different searchers–all of the stories may lead to a brand or single name or multiple names;
2. Google (include quotes) “Any words used in similar spaces share meaning.”
We welcome suggestions and ideas around naming and branding in this space.