As a storyteller I believe naming is better, cooler and faster than branding for these two reasons;

1.  Brand take seller perspectives and are ‘fixed’
2.  Names may take temporary customer perspectives

While there are many ways to brand and name here are two different ways to name, the first based on the way that search engine spiders read names and the second uses semantic meaning to link to multiple stories that appeal to different searchers–all of the stories may lead to a brand or single name or multiple names;

2.  Google (include quotes) “Any words used in similar spaces share meaning.”

We welcome suggestions and ideas around naming and branding in this space.

Nick @resonantview


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: