Dubai Super Elite Hotels

Price should be the least sensitive value component in the $500+ per night value range based on the Story Lens and Neuropersona.  Management may be lazy, fearful or both, let’s have a look at:

  1. KPI or Measures = prestige related to client interaction in Dubai or region.
  2. Brand = associati0n with top brands in Dubai or region.
  3. Software = subtle, but important signatures via email or telephone to Dubai or region.
  4. Process = time, space, sequence of sales or delivery or support processes.
  5. Story = appearance of resilience regardless of economic turmoil.

We will examine the physical value associated to being ‘there’ in Dubai’s Super Elite Hotels versus being ‘thrifty’ from different perspectives at:




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