Brand as Strategy
2009/05/28 Leave a comment
Aligning a brand with customer need provides the opportunity to treat a brand as strategy.
This alignment approach simplifies objectives, metrics and the ability to coordinate resources–people, money, assets, and provides a phenomenal value, speed. The ability to react to constantly changing customer and market demands is greatly enhanced by helping people across your value chain work together and in the same rhythm.
- Accelerating Brand as Strategy
- Where are we? –Marketing, Sales, Operational Assessment
- Where do we go? –Strategic Objectives and top 2 Priorities
- What do we do? –Stories, Processes, Software, Brand, KPI perspectives required or Story Lens Perspective
- What do we align? –Value offer and Neuropersona mask or align Product/Service to Customer behaviours