2009/05/17 Leave a comment
Music, media and politics, welcome to Eurovision 2009.
Eurovision is a phenomenal showcase of talent and the most difficult part of it is judging the winner, and just like North America, winners and the countries the represent enjoy phenomenal brand exposure.
Look at the Google results by country for Eurovision and notice the tiny country of Macedonia and the interest.
Russia understands the brand value received by winning from Eurovision and has invested heavily in its success and in influencing its content. See the winner here.