#SpeedSynch and #Transmedia Resonance Rules #IN Advertising and Internet Marketing
2010/11/18 Leave a comment
Advertising and Internet Marketing
Internet Marketing and Risk Reduction
Real-time Internet interactions on web sites, blogs or Social Media platforms provide insights to changing customer needs and the ability to adjust products accordingly thereby reducing business risk.
Risk Reduction and Extended Supply Chains
Reducing business risk as products flow along their Supply Chain provides a positive impact on future product values, sales or profits by exploiting insights of changes in;
- Customer Demand
- Customer Behaviours
- Competitor Product features
- Customer Content preferences
- Customer Media preferences
These and other changes may be mapped by employing the concept of Resonance to determine their impact on product values as products travel across their Supply Chains.
Extended Supply Chains and TransMedia
Web2.0 technologies have enabled innovation and distress in Media markets, the implosion of News related business models, the spectacular rise of Social Media platforms and more recently the subtle use of TransMedia, where stories are delivered in segments across multiple media channels or extended supply chains or different places, spaces and times.
TransMedia techniques offer innovative alternatives to traditional advertising and faster more flexible options to creative marketers to differentiate their customers and their competitors.
The other significant innovation in Internet Marketing is the concept of ‘Resonance’ used to convey how closely two things ‘vibrate’ or their affinity to each other. Resonance has also recently been embraced by Twitter as the core of its Advertising revenue model.
SpeedSynch Resonance and Content
SpeedSynch Resonance Maps identify and map relationships between people, products and content to guide the delivery of stories across Media and TransMedia channels and platforms to align the resonance of products and content to the people they serve.
Inspired by Twitter’s innovation, SpeedSynch employs semantic algorithms to build SpeedSynch Resonance Maps to measure two other unique content values –
- Wayfinding or Navigation—help people find content or products
- Accelerated Learning—help people learn how to extract content or product values
A SpeedSynch Resonance Map of the SpeedSynch Twitter stream:
* Please click once or twice to enlarge or alternatively work with the enlarge option on your browser…
Content and Profit Alignment Rules
People create content in the form of conversations and stories to ask questions or look for answers that reflect their changing needs or behaviours and content is used by corporations to express the value of their products to their customers.
Alignment Rules Content
- Twitter content changes quickly
- Blog content changes are slower
- Content changes within corporate web sites are even slower
Content ‘resonance’ helps you understand when your brand or product stories are aligned with your customers or how your customer needs have changed as your products are travelling along their Supply Chain. Surprises when products arrive are not fun!
SpeedSynch uses content Resonance maps to align multiple customer behaviours to content and products that fit what they need.
Content and Resonance
Twitter Resonance is a critical element in communication today because it offers fast, simple and mobile real-time ability for people to exchange conversations, opinions and information. Many Tweets or posts in a Twitter streams include external links to content or ‘backlinks’ to other content on web sites or social media sites.
Over the past five years we have developed SpeedSynch Resonance Maps to help marketers identify and map what is ‘top of mind’ to anticipate and adapt to changes in customer needs and behaviours to reduce business risk or increase revenue and profit opportunities.
Join us to see how Internet Marketing reduces your business and Supply Chain risk.