SEO related Risk #IN E-Discovery
2011/02/01 Leave a comment
As SEO advertising value declines Internet marketers and advertisers have evolved their tactics to include Social Media ‘Followers’ that dive into platforms like Twitter, LinkedIn or Facebook to engage key individuals in hopes of influencing their views.
SEO exposes E-Discovery vendors and clients to greater Risk.
It appears that some E-Discovery vendors employ or benefit from ‘Followers’ who engage law firms globally with their insights though this does represent a significant risk as it introduces in-house counsel to other firms, off-shore outsourcing or technologies that can reduce eDiscovery project costs significantly.
Clients of E-Discovery vendors acquire extraneous Risk almost by accident…