3 Ways to Profit from Twitter Resonance Earlybird Offers
2010/10/17 Leave a comment
Competitive Analysis — understand how competitors change their market offers relative to your current market offers.
Customer Resonance — examine Earlybird Offers to determine which customer behaviours or ‘Resonance‘ is targeted.
Capacity Analysis — explore the impact of Earlybird Offers on the capacity analysis or your ability to deliver similar offers.
Profit and Resonance
The concept of resonance is simple, people and products ‘vibrate’ according to how their value, needs and how they define answers and problems. In order to increase sales and profits marketers must ensure that products may be found and that customers understand their value. The closer the resonance match between products and customers the higher the sales and profits.
Resonance and Competitive Analysis
Viewing Earlybird Offers on Twitter is a fast, simple and effective way to understand in realtime any new or changing offers delivered by competitors and provides a quick way to help adjust your product offers as needed.
Competitive Analysis and Customer Resonance
Competitor offers are only important if they affect your customers and if their offers don’t ‘resonate’ with your customers then they are effectively harmless. Our clients benefit from Resonance Maps created by our SpeedSynch Internet marketing software which helps them align their product values to the values needed by their customers.
Customer Resonance and Capacity Analysis
Large North America mobile (wireless) services providers have a problem as their infrastructure takes a long time to plan, provision and recover investments needed to support constantly changing customer and market demands. We are working with the infrastructure models of wireless providers to align their new product offers to the delployment schdules of the expensive infrastructure they require for their business–cell towers, backup equipment, server farms for operations and content stores, billing application ehancements, etc…
Understanding changes in customer behaviours or Customer Resonance helps us go back into the wireless customer demand models and adapt them according to trending behaviours and take the adjust models back out to the market to incent or dis-incent behaviours. This helps our wireless clients ‘tune’ changing customer demand to their longer term asset acquisitions and project deployments. Ignoring changes in Customer Resonance may cause new infrastructure to become obsolete before it is delivered.
Capacity analysis helps wireless services providers tune their assets and adjust purchases or deployments in a coordinated fashion with their market planning and advertising spend. It is easier when everyone knows which way to row the boat and when.
Contact us to see how SpeedSynch Resonance Maps can help you with your customers or align your infrastructure projects.
Nick Trendov www.speedsynch.com @speedsynch