FAQ it LinkedIN, it is questions that drive sales, not answers.
2010/07/01 1 Comment
Many sites copy Yahoo Answer sites in an effort to engage members and let the community determine what’s on their mind, almost like a constant survey. I have noticed that SEO amateurs use these question forums to create back links which is not a bad thing IF their answers were of any value.
While answering a FAQ question on LinkedIN I realized that my experience of using QUESTIONS to drive sales provides a way to avoid ‘answer spam’.
Here is my answer which highlights the use of questions to drive sales:
1. Start with answers delivered by the product that you wish to promote.
2. Find 3 keywords per answer and use Google Caffeine to find questions.
3. List questions that align your product to target Personae behaviours.
Essentially this is the same as a sophisticated SEO exercise.
Every product accelerates processes and enforces compliance.
Success depends on you picking the right balance between process acceleration or compliance and then choosing 3 keywords to match a customer behaviour.