Brand Disaster by SEO

Words are to SEO what stories are to Brands and if these two things are confused, you may end up with a disaster.

Consider the words found in a recent IBM description of value promised to attendees of one of their upcomming analytics events–tipping point, ROI trends, social innovation, culture success, performance narrative.

If you can remember these words or event the feeling they convey, then the narrative or story that glues them together is redundant.
On the other hand the words above are used in many different places that are far removed from the products and services delivered by IBM.
Does this matter if the words provide successful SEO resultsÉ
or
Is the IBM promise a commodity item?
Bing, Google or Yahoo these words and you will find out.
Cheers,
Nick Trendov
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