Malcolm Gladwell reviews Free by Chris Anderson: newyorker.com

Read about the myth of the 21st Century Business Model — FREE.

A similar approach is taken with “OPEN INNOVATION” where companies get all kinds of ideas “virtually free” but can’t use them as they don’t fit with their processes, software, brands or metrics. The story doesn’t fit.

Cheers,
Nick
www.neuropersona.com
www.adscenario.com

Malcolm Gladwell reviews Free by Chris Anderson: newyorker.com

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