Nielsen Ratings Desperate Media Gamble

Nielsen is desperate to protect its Nielsen ratings market share and seems to have taken a wild gamble by investing heavily in a neuro-marketing company.  The neuro-marketers would have you believe that the only way you get good and reliable information from someone is to ask them a question when their head is in an MRI machine.

How did Homer Simpson say it?  DUOH!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: