Nielsen Ratings Desperate Media Gamble
2009/06/04 Leave a comment
Nielsen is desperate to protect its Nielsen ratings market share and seems to have taken a wild gamble by investing heavily in a neuro-marketing company. The neuro-marketers would have you believe that the only way you get good and reliable information from someone is to ask them a question when their head is in an MRI machine.
How did Homer Simpson say it? DUOH!