New Television Business Models
2009/06/04 Leave a comment
Business Week had an interesting article that speculates on the shift in business model by the networks.
The amusing thing from my perspective is that the Television Media has never learned how to count and have relied on Nielsen ratings and ad agencies to do the work. Now the TV Media may have to evaluate shows on the number of downloads rather than Nielsen ratings and perhaps cut out significant costs associated to Nielsen and the agencies.
Here were it gets interesting.
Consider that download numbers are backward facing and they don’t help adjust a story, production or promote. On the other hand the TV Media’s ad clients know very much about their clients, the same clients that the TV Media can now longer seem to attract.
How did Homer Simpson say it? DUOH!