Neuropersona Behaviour or Mis-behaviour
2009/04/07 Leave a comment
Masks are sprinkled all through my posts as they are the simplest way to explain why a business goes right when their customers go left. Typically marketers sell to the person behind the mask and mis-understand that it is the behaviour attached to the mask that they sould serve.
It appears that their prospects or customers mis-behave and no amount of predictive analytics or marketing models can make this right.