Visual Brand Dashboard
2009/03/29 Leave a comment
This is a Visual Brand Dashboard created from this Neuropersona Best Practices effort.
The dashboard can be used to understand the impact of changes anywhere in the map. For example if there are changes to any of the Neuropersona behaviours then there are potential future impacts to the value of the brand, product and website navigation. A visual dashboard can be complemented with a numeric dashboard or other tools and techniques some of which are shown here.
While this Visual Brand Dashboard is very useful it sequentially highlights one single time perspective–past, present or the future. Deeper insight to future opportunities is provided by scenario analysis linked to Neuropersona.