Real Brand Wars?
2009/03/28 Leave a comment
The safest way to fight a Brand War is to play and the interesting thing about this site is that Pepsi is a sponsor.
The animosity between Pepsi and Coke is legend and in some ways symbiotic. Neither would get so much attention individually though both get considerable attention by their Brand Wars.
SFU’s Student Marketing Association will host western Canada’s largest undergraduate marketing competition on March 8 at SFU’s Surrey campus. University and college teams from B.C. will solve a real business case presented by sponsor Pepsi Bottling Group. Judges include academic experts, industry professionals and Pepsi representatives. Final presentations are open to the public at 4 pm. www.brand-wars.com