Value of Twitter-type Resonance Tools #IN Mobile Advertising and Marketing Models

Twitter-type Resonance advertising tools provide great value to stressed out marketers and advertisers who look to reachout to mobile customers as Social Media, data overload, SEO spam overwhelm traditional advertising and media business models.

What is Resonance?

The simplest way to understand Resonance is to picture someone juggling one or more tennis balls.  They juggle as long as the story or content represented by the tennis ball is meaningful to them and when their focus or perspective changes they drop the balls they don’t need and pick up others.

People and tennis balls (stories or content) must resonante with each other.

Resonance is Juggling Stories or Content that you need

Groups, Resonance and Trust

Since juggling a lot of tennis balls simultaneously may be stressful, busy people rely on people they trust to provide guidance and suggestions as to the tennis balls that may help them in their day and ask someone to toss them a tennis ball that they need and when they are done they drop it.

Resonance Confuses Marketers and Advertisers

Lobbing Advertising Stories into Twitter

SEO may have conditioned marketers and advertisers to serve as much content as possible out via internet web sites, blogs and social media platforms, after all the price was right, pushing content was virtually free.

In late 2008 over half of all searches started in social media platforms rather than search engines as people began to trust other people rather than the search engine spiders and the advertisers that fed them.  Twitter’s use of Resonance in a mobile software platform that includes elements of voting and self-forming groups offers the most unique value to advertisers and marketers. 

Twitter makes It is easy to understand which stories or content resonate with people, groups across different geographies and spam is inconsequential.

Twitter-type Resonance is Spam Free

When the SEO crews that made millions with the Google business model encounters the social media platforms that were islands they incorporated various techniques to get inside, something that the search engine spiders could not do.  The most common technique was ‘The Follower‘ where spammers set up shop and formed groups to overwhelm natural groups and the content they generate inside Facebook, LinkedIn and other social media spaces.

Spammers Fail to Pollute Twiiter

Technology Fails to Overwhelm Twitter Trust

Spammers use every means and technology possible to lob in as many stories as possible, Twitter however has one important difference, if people don’t like stories or content they just drop the ball and if they don’t repeat or Re-Tweet then the content dies unlike a blog or space where spam sits around forever and polutes the perspectives and trust of natural group members.

Predictive Analytics and Mobile Marketing Resonance

SpeedSynch Resonance maps offer tools and techniques to measure the alignment of People, Content, Products or Processes and predict changes in Resonance so that advertisers or marketers can adjust their messages and budget allociations accordingly.

This is the Resonance Map of a mobile marketing entrpreneur and it is possible to see what is top of mind for him and the people that rely on his content via his blog and Twitter stream.

 SpeedSynch.com Resonance Map of Mobile Entrepreneur

Join us to explore SpeedSynch.com Resonance Maps and the value of Twitter-type Resonance tools in mobile advertising and marketing models.

Cheers,

Nick Trendov @SpeedSynch  @ResonantView  nick@scenario2.com

#IN 2011 Great Content Curators will OWN Social Media Networks

In 2011 great content curators will own social media networks as community members will need fast answers to more questions.

Oprah’s OWN

Oprah’s ability to deliver ‘great content’ as a super content curator led to her OWN network partnership with Discovery and immediate access to almost 100 million people.  The OWN ‘wrapping’ of the floundering Discovery Health Channel is innovative and shows the power of a great curator.

A number of trends and patterns have contributed to the value provided by curating content and innovation around aligning people to content and products.

These are some of the things to consider when you look to curate content that resonates and serves current and future customers.

Trust Moves away from SEO

Since late 2008 or early 2009 over half of internet searches now start in Social Media platforms and now people seem to trust other people a little more in finding fast answers to tough questions rather than search engine spiders or the advertisers that feed them.

Mobile May Sink SEO

Very few people that I know have an appetite to look at millions, thousands or even hundreds of Google search results on their mobile phone and as Google Android, RIM, Nokia, Sony, LG, Samsung and Apple interfaces mobile devices become gain as an on-ramp to Social Media platfomrs and the internet, the percieved value of SEO will drop even faster.

Resonance Trumps SEO

It is difficult to impossible for a search engine spider to understand your question and an answer that is suitable to your situation and understanding how to deliver content that ‘resonates’ to questions requires a little work and engagement so that people can declare what is important.

Social Media platforms like Twitter, LinkedIn and Facebook have grown tremendously and there are many good tools to help people find good content or products that resonate with their immediate need — we do this with SpeedSynch Resonance Maps.

Advertisers Live Large

Advertisers have always preferred large deals so that they can minimize costs for their clients and deliver high value but appear to struggle with the content and stories easily created and delivered globally in Social Media platforms like Twitter or focused advertising possible in LinkedIN or other plaftforms.

Huge waves of content are formed by the minute and advertisers or their clients may naturally feel that they must devote very large budgets and spend on advertising programs to be heard above the noise created in internet sites, blogs and Social Media.

Focus Trumps Budget

In our experience the value of a message or content delivery increases if it can be oriented to either a single person or small group and to accomplish this we look to focus on customer behaviour patterns and TransMedia or Cross Media tools.

We let our customers tell us which questions, answers or stories are important to them, and this may be done anonymously, quickly and simply by using NeuroPersona tools.

TransMedia or Cross Media Trend 

The delivery of content or advertising stories has seen considerable innovation in the past 15 years and TransMedia or Cross Media techniques is one of the most promising in a world where answers and content outnumber questions but both are hard to find quickly.

The Matrix was one of the most popular successful deployment of TransMedia storytelling where people might get a good part of the message by viewing one or more of the movies but the whole story was accessible to those that found the comic books and attended the events which completed the picture.

IKEA Cross Media Innovation

Recently a simple IKEA internet banner add shows us another application of advertising delivery, self-configured stories where people put the story together from all the bits they pick up in different places and spaces according to what resonates with them, something no advertiser or marketer would ever know.

Contact Us

Contact us for a conversation about great content curation cases, tools, tips and tricks — especially if content is your business!

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

Resonance Rules Predictive Analytics #IN Great Web and Social Media Marketing

Predictive analytics offers the promise of predicting the future to business executives that direct people and resources to deliver products to markets globally across Web and Social Media channels though in our experience the future is difficult to predict until it happens.

Many simple and proven tools are available to help businesses predict and prepare for what may happen in the future like scenario analysis where clusters of stories are combined to represent possible future states from different perspectives of the business, its customers or other relationships that span extended business value chains.

Predictive Analytics and Global Supply Chain Risk 

In the course of adapting to global competitive pressure business has adopted global supply chains as means to survive and thrive.  The idea behind extended supply or value chains was that all non-core, high risk or high cost processes would be sourced externally to ensure profitably in turbulent markets.

Risk reduction and the quest for higher profits drove global supply chain and outsourcing trends.

The markets or rather customers seem to have their own ideas and now have access to almost an unlimited array of products globally.  Businesses have started to see that customer demand may change faster than it takes to deliver a product shipped internationally or even faster than a heavily managed software project.

Aligning Customer and Product Resonance in Extended Global Value Chains

 

Predicting the Future like Shell Oil    

SpeedSynch scenarios are used to align products or content to customers via a scenario or a cluster of stories that represent a possible future.

 Scenarios were brought into the business limelight by Pierre Wack lifted the creation of Scenarios to a high commercial art and honed his skill at SHELL OIL and SHELL has fantastic resources describing their scenarios and how they are created.

Success, Risk and Resonance 

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens. 

When a business plan goes in one direction and their customers go in another we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market. 

Branding and advertising helps increase the resonance of our content and products with customers and reduce the business exposure to market risk. Business executives are also focused on finding ways to ‘predict’ the future to help them focus on opportunities and direct resources in search of profit.

Resonance Rules Prediction Marketing

Internet marketing changed very little since marketers discovered how to successfully market on the internet, first with Yahoo about 10 years ago and afterwards with Google ads and Search Engine Optimization or SEO.

New Media, TransMedia and Cross Media Value

The intersection of Old Media and Web2.0 has created a New Media, that’s for sure, but what else is happening? 

There is a growing interest in TransMedia or Cross Media,  the ability to engage people by taking a story and delivering it in different places, spaces and times appears to be a faster, simpler and more flexible future for creative marketers and their customers who want to break out of the crowd. 

TransMedia helps people create their own engaging story and Resonance is about understanding the relationships that create market value. 

Current TransMedia Perspectives

Sylvester Stallone shows TransMedia types what to do as he subtly elbows out Leonardo DiCaprio and Angela Jolie out of the way by driving his movie Expendables past Inception and Salt.

The SpeedSynch Resonance Map below shows the Resonance Map created by Sylvester Stallone.

SpeedSynch Resonance Map of Sylvester Stallone Crushing Google

0. Blackberry Twitter app shows Stallone top of Twitter trends worldwide 2010.07.24

1. Check Google volume on Twitter

2. Go to Twitter to find waves of ‘buzz’ tweets — looks like Brazilians tweeting millions

3. Go to Movie site to see when Slyvester Stallone movie is being released — August

4. Find Stallone Expendables movie press releases

5. Use SpeedSynch to create Keyword Theme maps for SEO competitive analysis

6. Review SpeedSynch SEO competitive analysis maps and keyword theme weights

7. Deep dive SpeedSynch Maps show detailed SEO competitive analysis

8. Compare DiCaprio’s INCEPTION with Stallone’s EXPENDABLES Resonance Maps 

Resonance Marketing Rules

In watching Stallone go to work on his competitors in a TransMedia or Cross Media format where the marketing story is spread across multiple media channels globally it is easy to miss the real value behind the success—customer Resonance.

People who go to movies, just like any potential customer have an affinity for a brand and a product, and Stallone’s marketing push with Twitter focused attention to Expendables and away from Inception.

Resonance, Marketing and Product Sales

Applying Resonance Marketing to product sales is a simple process.

1. Craft marketing stories to appeal to multiple customer perspectives or Persona in multiple languages, cultures and markets.

2. Focus on relationships between People, Process (work) and Content.

3. Facilitate and accelerate learning to boost engagement and sales.

Persona Masks base on SpeedSynch Resonance Maps

Note: A Persona mask represents customer perspectives or behaviours and may be worn or removed as needed.  We build Persona masks by mapping Customer ‘Resonance’ by understanding their perspectives from the content they prefer, post or other information provided.

Persona masks illuminate stories, processes and probabilities so that we can serve anyone behind a Persona masks regardless of the market segment to which they have been assigned.

SpeedsSynch Resonance Maps help predict future Persona behaviours important for Prediction Marketing.

Resonance Predicts Customer Behaviour Changes 

Traditional marketing models have a difficult time adapting to constantly chaning customer behaviours.

Understanding and aligning the Resonance of Products, Content and Processes allows the business to see when customer needs or behaviours change according to their Resonance.

Products, Risk and Prediction

The art of prediction, highly valued by marketers, accountants and bookmakers starts by understanding what has happened in the past in order to determine what may happen again in the future. 

Typically market researchers take past behaviours and adjust for anticipated changes in the future and create an estimate or guess of what might happen where they create a story whether it is based on a ‘feeling’ or supported by hundreds of spreadsheets as what happens tomorrow is best seen a few days afterwards.

Obvious risks of what may happen in the future are arbitraged as close to zero by using different techniques such as buying insurance or using a portfolio investment approach.

Prediction, Forecasts, Sales and Profit

We show our clients how to apply scenarios and Resonance to quickly identify change, opportunities and reduce risk in their product innovation, manufacturing and sales cycles.

 We craft Persona Masks to predict future customers behaviours or how customers will Resonat.

A Persona mask is ‘crafted’ by linking stories and numbers to customer perspectives to infer possible future behaviours and since we can never know exactly how behaviours will occur in the future we use Scenarios to determine a range of behaviours and get a sense of the potential range of  customer behaviours that may occur in the future.  If this seems a little strange consider the profession of Finance and why accountants forecast.  A financial forecast directs business activity and sets measures of success. 

Stories are behind the numbers carefully constructed by accountants in plans of one, two or more years.  Accountants convert stories to numbers and place them in a structure called a chart of accounts and then manipulate numbers for the rest of the year in a way that separates them from the stories that were at their core.  Indeed accountants ‘map’ out the future of the business with numbers rather than stories.

Our practice is to blend stories, numbers, maps and storyboards to avoid the common trap that marketers and accounts fall into as they manipulate numbers and stories independently of each other.  This ‘split’ causes stories and numbers that started at the same place to get out of sync with each other.  Our Resonance maps align Products to Customers by employing content.

Stories and numbers must Resonate with customers or the business gets out of harmony across its value chain which typically results in something breaking, relationships or profits.

Mining Hidden Value with Resonance Analytics in Global Value Chains

ROI Re-Capture is another benefit of using Resonance to understand where to find the expertise, stories or content value useful for internal projects or external marketing campaigns.  No need to re-invent the wheel, just find the value or content hidden along your global value chain according to what is needed for success.

Links between numbers and stories may be found at http://personati.wordpress.com or SpeedSynch.com

Reversals in Outsourcing and Global Value Chains

Currently we see the manufacturing and service support of key products and processes moving closer to customers to minimize the risk of extended supply chanins that include customers behaviours changing faster than products or projects can be delivered and risk associated with privacy or legal E-Discovery issues.

Contact us for more information about Predictive Analytics, Resonance and the tools needed to deliver high value to Customers that change quickly.

Cheers,

Nick @SpeedSynch nick@scenario2.com

Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

Titles that Resonate #Top #2010 #Posterous #Blog Posts delivered #IN #TransMedia Format

Titles that Resonate #Top #2010 #TransMedia #Cross #Media Post #IN #SpeedSynch #Content #Stories is meant to attract the attention of ‘machines’ or search spiders first and eyeballs second.

This single Posterous blog post will be automatically ‘pushed’ to Twitter and WordPress sites and later picked up by LinkedIn.

Here we see that the message directs the media flow and is later directed by the media channels to different spaces and groups.

Top 2010 Posterous Blog Posts

#transmedia #speedsynch spaces for internet marketing advertising

SpeedSynch boosts #Transmedia spaces for Internet Marketing Advertisers

#transmedia is new to artists, though well known to storytellers and in this space we will explore the application of our SpeedSynch internet marketing software and internet marketing advertising and promotional techniques to support #transmedia from a commercial perspective…

New TransMedia Marketing Rules

Internet marketing has essentially changed very little since marketers discovered how to successfully use Yahoo 10 years ago which may seem shocking to the Google generation, but is an accurate description of current practices…

Resonance and Prediction Marketing Rules

Success, Risk and Resonance  

Success in business is most often confused with precision, formulas and plans though it appears that after you plan life, life just happens which may be the reason why the concept of risk reduction is important in the business world where a business may not survive if it goes in one direction while its customers go in another.  When this happens we say that the business value didn’t ‘resonate’ with the needs of their customers or simply the business was not successful in serving their market…

 

Content Resonance Rules #IN Legal E-Discovery 2.0

The legal profession is wrestling with data and information overload to meet legal E-Discovery obligations and client expectations and may be able to benefit from significant advances provided by Social Media platforms and Content Resonance… 

 

SEO value decline and privacy toxicity highlights opportunities #IN Mobile Internet Marketing

The apparent decline in the perception of value and privacy toxicity of SEO may be very good for Mobile phone makers and internet marketers as the mobile phone has become the Social Media and internet website interface of choice by billions of people globally…

 

The content is this blog post also resonates and also influences the people that read it across the different media channels which it travels.

 

Cheers,

Nick Trendov @SpeedSynch  nick@scenario2.com

IKEA Self-Assembly Ad Rules #IN Trans #Media Internet Advertising

A Brilliant IKEA ad that goes beyond its internet marketing or adverting value as it gently startles the reader to re-live the experience.

This interactive banner ad offers us a simple blueprint for great TransMedia or Cross Media campaigns where future customers are offered guidance to assemble unique story elements found in different places or spaces according to their CURRENT needs rather than values targeted by marketers and advertisers.

X-Media campaigns have great promise at a time where the value of SEO is rapidly declining and search is being displaced by Social Media for finding or refining questions or answers.

Self-assembly of stories is the core value we offer to our clients and we use our SpeedSynch Resonance Maps to help customers align their current or future needs to the content, products or processes. 

We welcome you to join us and explore this with us.

Cheers,
Nick @SpeedSynch

Global M&A dramatically changes Social Media and Web ROI Measures

Global M&A dramatically changes Social Media and Web ROI Measures

Global Mergers and acquisitions continue to impact the Social Media and Web space and offer great ROI opportunities to marketing professionals and the customers they serve.

Adobe’s acquisition of DAY Software provides Adobe’s customers the ability to create more content to support their global internet and social media marketing campaigns.  This is the birth of the content creation factory on a global scale.

Content is king and more content is critcal to get web sites noticed by over worked search engine spiders as Social Media blogs now easily over power the miniscule amounts of content on corporate web sites.

The commentary around the Adobe acquisition of DAY is a clear indication that content has regained the limelight from the search engines thanks to social media sites like Twitter, WordPress and LinkedIN.

Here is what I found…

1. Contstantly changing local markets have astounding demand for unique content
2. New content demands are complicated by regional language and cultural distinctions

And here are my notes on a much longer press release that outlines the DAY partnership with Translation.com

Seamless Translation.com integration makes it easier for marketers to support global growth by delivering targeted campaign web sites to support entering new international markets.

Driving brand awareness and sales in new geographies requires tailoring content, web sites
and campaigns to local markets.

Internet focused business requires unique marketing content, campaign sites and promotions adapted quickly to meet constantly changing regional and linguistic needs.

To understand the  hidden story of the Adobe acquisition of DAY software think back to Adobe’s acquisition of OMNITURE.

Offering new content creation and measurement tools appears to be a way for Adobe to avoid competitive pressure where;

• Web site interactions must be measured–virtually impossible with Flash
• Content must be changed to meet new customer needs–Web Trends and Google dominate
• New content management competitors enter the market daily

It appears that Adobe has created unique value with this acquisition though it is unclear how their many competitors and customers will respond to the fast changing pace in the internet marketing and content space.

One thing is apparent, global brand wars will mean that more content will be created by tools from fewer suppliers and the battle between bloggers and corporate content generation factories is about to ramp up even faster to accomodate a global perspective.

Cheers,

Nick

www.speedsynch.com

Viral Internet Marketing and Competitive SEO Analysis Maps

Luck, Viral Marketing and Internet Software

Luck comes in pairs for me and this was the case today when I was alerted to the stunning B2B viral marketing blueprint below on Twitter as I was posting my SEO SpeedSynch analysis of the highly innovative Old Spice internet marketing campaign.  

I heard the Twitter chirps on my Blackberry just as I posted Old Spice, New Marketing where I had written about how SEO warriors stand between manufacturers or their partners and the likes of Google, Amazon and Ebay.  This is what I found when I looked at Twitter;

tamar  a great bulletproof SEO strategy by my man @viperchill http://ow.ly/2fokV

The SEO techniques at Viper Chill Viral Marketing illustrate clearly and in considerable detail the method used by Old Spice where they made a video of how they made a commercial so that both the ‘how to’ video and the commercial could be promoted as unique and complementary content.

Synchronicity as the Viral Marketing B2B strategy mirrors our SpeedSynch go to market need.

 Internet Marketing is a Blood Sport

Read this post carefully as the new marketing affects my business and yours too.

If you Google, BING or Yahoo “speedsynch” you will find my sites and blog posts and also a few other sites that have added variants of speedsynch or speedsynch.com to their web site content in order to boost their SERP or search engine results page rankings. 

Every business including yours has to compete and understanding why sites use your keyword themes will help you improve significantly and once you understand the need to support keywords with high quality conent you will be able to adjust and benefit more with less effort.  Look at the Old Spice analysis I happened to make before this post and see how and why its done.

The Old Spice and Viper Chill internet marketing approach helps us understand how to get more by working less.  Sounds simple and it is.  Old Spice and Viper Chill both create unique content as they craft their internet marketing and advertising campaigns and this is how they do it.

• Make Old Spice Commercial or Viper Chill blog
• Make a Commercial about making the Commercial or blog about what you do–no secrets
• Cross promote the commercial or blog and how-to commercial or blog to create buzz

Both Old Spice and Viper Chill have applied the proven SEO techniques and documented the process much like creating a video about the making of a commercial and then promoting both the commercial and the ‘making of the video’ as unique and complementary content assets.

Content Quality and Viral Marketing

In the old days, before June of this year, it was possible to create very small micro sites and rank in the top ten of the Google SERP or search engine results page for the keywords which were your focus.  Today content quality combines with the old school backlinks and the usual tips and tricks to create a valuable new currency.  Google’s Caffeine algorithm now appears to be shaking out folks that don’t add value to searchers.  Creating high value content is now an imperative rather than an option.

For me this viral marketing article is timely and I am happy to say that it is a better check list than we had prepared and I will put it to good use as we go to market with our SpeedSynch internet marketing software.

 Short and Long Term Traffic Objectives

To succeed with SEO traffic you must have both short term and long term traffic objectives and our goals are ambitous as there are thousands of internet marketing software tools on the market today so we are challenged even though our SpeedSynch internet marketing software creates unique B2B or business to business value unlike the B2C or consumer focus of most of the tools sold today.  With this in mind we have selected two long term keywords, some would say very long term, internet marketing and short term keyword targets, internet marketing software.  My friends who have their own sites will have their stomachs in knots when they read this but everyone will find out anyway as I have learned by watching the sites that keyword stuff to exploit speedsynch.com content investments today. 

Our Not-so-Secret Business Model

I suggest going back and forth from this blog post and the viral marketing blog post above and you will quickly learn both of our secrest.  The site layout offered in the viral marketing blog post exploits how searchers enter keyword themes into search engines and SpeedSynch helps you understand why people enter the keywords and how they will change over time. 

Knowing how customers may change is my specialty and easy once you’ve done it a couple of times–it’s an open secret I have taught at the University of Toronto for over five years.  We let people tell us the keywords that mirror their perspectives and help them declare what is valuable to them when they visit our site rather than forcing them to through millions of Google answers or offering everybody the same products. 

It is the combination of push delivered by the virtual marketing approach and the pull provided by keywords uncovered by SpeedSynch analysis that help us mirror the needs of site visitors and then we can align products, content and search engines to the people that employ to solve a problem or answer a question.

Different people perspectives help us create a self-adjusting mechanism with keyword themes found on blogs, conversations and stories.  Then we take the keywords important to the people that visit our sites and use the to focus our short term and long term keyword traffic targets.

The SpeedSynch process below was used to create the keyword theme map below and if it helps I can map this or any of your other web or social media sites including Twitter.

 New Internet Tools Spice Up Viral Marketing

• 0. Blackberry Twitter alert uncovers viral marketing buzz
• 1. Check viral marketing buzz on Google, BING and Yahoo
• 2. Go to my Twitter account to assess quality of Tweet
• 3. Visit viral marketing site referenced in Tweet
• 4. Go to blog post in Tweet
• 5. Use SpeedSynch to create blog keyword theme relationship maps
• 6. Assess SpeedSynch SEO competitive analysis maps of keywords
• 7. Review SpeedSynch keyword weights for SEO competitive analysis
• 8. Review SpeedSynch keyword hierarchies for SEO competitive analysis

Competitive SEO Analysis with SpeedSynch Internet Marketing Tools

How to Manual for creating competitive Viral Marketing sites with self adjusting SpeedSynch SEO competitive analysis maps

SpeedSynch for You

We are looking for SpeedSynch re-sellers and research partners that understand swarm branding techniques.

Questions about the approach and suggestions are most welcome.

Cheers,

Nick

www.speedsynch.com

Old Spice’s New Internet Marketing

Old Spice and New Marketing

 

Old Spice’s new marketing shows why Social Media is quietly erroding the power of Google and the importance of understanding the impact of waves of furious buzz to the success of internet marketing and advertising campaigns.  While this way of marketing is new to Old Spice it is old hat to SEO warriors that stand between manufacturers or their distribution partners and internet marketing and advertising giants like Google, Amazon and Ebay.  These entrepreneurs are sometimes named as affiliate marketers by Amazon and Ebay though Google’s view may be a little less possitive.

 

Read this post carefully as the new marketing affects my business and yours too.

Google, BING or Yahoo “speedsynch” and you will find my sites and posts and a few other sites that have variants on speedsynch or speedsynch.com in order to boost their standings in the SERP or search engine results page.  Every business including yours has to compete and understanding why sites use your keyword themes will help you improve significantly.  Looking at Old Spice also helps us understand the value of keywords and why other sites try to benefit from our investments.  Once you understand why this happens you will be able to adjust and benefit even more with less effort.  Let’s look at Old Spice and see how this is done.

• Make Old Spice Commercial
• Make a Commercial about making the Commercial
• Cross promote both to create waves of furious buzz

Old Spice’s new internet marketing approach helps us understand how we can get more by working less.  Sounds simple and it is as Old Spice creates unique content as the create their internet marketing and advertising campaigns and this is how they do it.

Old Spice has applied the proven SEO techniques and documented the process much like creating a video about the making of a commercial and then promoting both the commercial and the ‘making of the vidoe’ as unique and complementary content assets.

Internet Marketing Content and SEO

The folks at Old Spice now have an opportunity to take their new content assets and create wayfinding and additional SEO value by;

• Optimizing their all text, audio and video content for search engine visibility
• Use Social Media to build furious buzz waves, each bigger than the last one.
• ·Position SEO keyword themes away from competitors

Many internet marketing software tools that can help your SEO campaign and many of them are free to use for a demonstration period or simply provided at no cost.  Google “SEO keyword tools” and you will find WordStream among others like Market Samurai.  BING and Yahoo provide other tools which we combine to our SpeedSynch tools to create B2B or business to business perspective maps unlike most of the B2C or consumer SEO internet marketing tools.

New Internet Tools Spice Up Marketing

The SpeedSynch analysis below shows the competitive analysis process we used as soon as we identified the Old Spice furious buzz waves being unleased.

• 0. Blackberry Twitter alert discovers Old Spice video buzz
• 1. Check Old Spice on Google, BING and Yahoo
• 2. Go to my Twitter account to find one of the buzz wave tweets
• 3. Find old school media advertising site with Old Spice PR content
• 4. Go to marketing site to review Old Spice analysis
• 5. Use SpeedSynch to create Keyword Theme relationship maps
• 6. Assess SpeedSynch SEO competitive analysis maps of keywords
• 7. Review SpeedSynch keyword weights for SEO competitive analysis
• 8. Review SpeedSynch keyword hierarchies for SEO competitive analysis

Competitive SEO Analysis with SpeedSynch Internet Marketing Tools

Old Spice takes a new turn for their Internet Marketing Programs -- maps by SpeedSynch Internet Marketing Software

SpeedSynch for You

We are looking for SpeedSynch re-sellers and research partners that understand swarm branding techniques.

Contact us to find out more.

Cheers,

Nick

www.speedsynch.com 

Stallone’s Expendables Out-Muscles Inception, is Scott Pilgrim Next?

Sylverster Stallone Expendable Tweets Crush Google

Watching Stallone Expendables Tweets out-muscle DiCaprio’s Inception and crush Google in real-time is a marvelous lesson in why Social Media is quickly eroding the power of Google and validates Twitter’s Resonance advertising model.  Now the open question is can Stallone do the same to Scott Pilgrim?

Stalone's EXPENDABLES outdoes Inception, is Scott Pilgrim next?

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The brilliance of Stallone promoting Expendables is seen by watching how plays the promotional persona like a fiddle when given the right movie opportunity. And if the seeing the list of the principal actors in Sylvester Stallones latest move Expendables makes you think of SEO keyword stuffing, you are right. Stallone appears to have combined tried and true formula of combining actors to maximize the potential global audience and as the same time provide the raw material to teach a SEO master class. 

Learn from a Master

Stallone like any manufacturer must take his product to market and in one of the most competitive markets on the globe, movies where there is little room or investor patience for error. We now look at the SEO lessons Sly offers with Expendables.

• Embed in your product features (here principal actors) that are popular and engaging globally.
• Use Social Media to build many furious buzz waves, each bigger than the last one, before your product release.
• Position your SEO keyword themes away from competitors like DiCaprio’s INCEPTION

There are many internet marketing software tools that can help your SEO campaign and most of them free. Google SEO keyword tools and you will find WordStream and others we use for focused work like Market Samurai. BING and Yahoo are also good sources and of course we use our SpeedSynch platform tools as they help from a unique B2B or business to business perspective whereas other internet marketing tools tend to focus on the consumer markets.

Stallone vs DiCaprio

The SpeedSynch analysis below shows the process that we followed as soon as we identified some of the buzz waves being unleased connected to Expendables. Though it appears that Stallone may have nothing to do with them and they are a protest, the movie and Lionsgate the distributor will benefit handsomely.

• 0. Blackberry Twitter app shows Stallone top of Twitter trends worldwide 2010.07.24
• 1. Check Google volume on Twitter
• 2. Go to my Twitter account to find one of the buzz wave tweets — looks like Brazilians tweeting millions
• 3. Go to Movie site to see when Slyvester Stallone movie is being released — August
• 4. Find Stallone Expendables movie press releases
• 5. Use SpeedSynch to create Keyword Theme relationship maps for SEO competitive analysis
• 6. Review SpeedSynch SEO competitive analysis maps and keyword theme weights
• 7. Deep dive with premium SpeedSynch features to show detailed SEO competitive analysis
• 8. Comparison DiCaprio’s INCEPTION with Stallones’s EXPENDABLES SpeedSynch keyword themes

Competitive SEO Analysis with SpeedSynch Internet Marketing Software Tools

 

Sylvester Stallone EXPENDABLES Tweets shows why Social Media will displace Google for direct advertising

The Expendables Synopsis

  THE EXPENDABLES is a hard-hitting action/thriller about a group of mercenaries hired to infiltrate a South American country and overthrow its ruthless dictator. Written, directed by and starring Sylvester Stallone, THE EXPENDABLES brings together a dynamic cast including Jason Statham, Jet Li, Dolph Lundgren, Randy Couture, Steve Austin, Terry Crews and Mickey Rourke.

 

 

 

 

 

 

 

 

 

 

Movie Principal Actors

Sylvester Stallone, Jason Statham, Mickey Rourke, Terry Crews, Jet Li, Dolph Lundgren, Randy Couture, David Zayas, ‘Stone Cold’ Steve Austin, Charisma Carpenter, Eric Roberts, Giselle Itie, Arnold Schwarzenegger, Gary Daniels

 

Stallone’s Expendables Out-Muscles Inception, is Scott Pilgrim Next? 

 

 

 

 

 

 

 

SpeedSynch for You

We are looking for SpeedSynch re-sellers and research partners that understand swarm branding techniques.

Contact us to find out more.

 

Cheers,

Nick

www.speedsynch.com