Obama Moves to Boost U.S. Broadband Access
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December 18, 2009
December 17, 2009
December 8, 2009
Debunking the Notion of a Triple Bottom Line | GreenBiz.com
Debunking the Notion of a Triple Bottom Line | GreenBiz.com.
‘Read’em and weep’ is the familiar cry of the player with the better poker hand to the bluffers.
‘Read’em and weep’ might also be the response made to the multitude of CSR ‘gurus’ from a company that has a moral compass, knows where to go and what to measure.
Cheers,
Debunking the Notion of a Triple Bottom Line | GreenBiz.com
Debunking the Notion of a Triple Bottom Line | GreenBiz.com.
‘Read’em and weep’ is the familiar cry of the player with the better poker hand to the bluffers.
‘Read’em and weep’ might also be the response made to the multitude of CSR ‘gurus’ from a company that has a moral compass, knows where to go and what to measure.
Cheers,
Triple Bottom Line Conversation
It seems that everyone at large and no one specifically is defining the Triple Bottom Line with is good and bad.
Bad because it is different and good because it is different according to needs and perspectives in the environment where it matters.
Cheers,
December 7, 2009
Sustainability and Profit, The EU and Japan Lead
SUSTAINABILTY and PROFT — The EU and Japan Lead
This is short presentation of the coordinated effort between business, governement and NGO’s which illustrates effectively the EU leadership over the past 10 years. Japan is very close behind and North America lags.
Sustainability Alignment is a quick way to start a sustainability initiative to drive innovation and proftability.
Cheers,
November 29, 2009
Fractal Brands
We use a fractal approach to brands to create a unique way to ‘ride the market wave’ and ‘avoid market noise’.
1831 Fractal in Japan: GREAT WAVE OFF KANAGAWA
This famous woodblock print is fractal in nature and brilliantly illustrates that looking at the great wave provides simultaneous insight to all parts for the wave, great or small. Also, understanding the relationships between neighbouring parts in the great wave provides simultaneous insight to all relationships in and accross the wave, great or small.
Scenario2 employs fractal perspectives for business model innovation, to create advanced corporate business and competitive intelligence analysis and to enrich Neuropersona perspectives used to broker and align expertise, content, products and customers in dynamic or competitive markets.
Cheers,
Nick www.scenario2.com www.neruopersona.com www.speedsynch.com
November 26, 2009
Japanese Intelligence
“In this groundbreaking new study, Japanese scholar Ken Kotani re-examines the Japanese Intelligence department, beginning with the early phase of the war.”
A good exploration of the facts behind the myths of the ‘weakness’ of Japanese intelligence. It may be applied to commercial intelligence gathering as well since one of the main ‘weaknesses’ identified was the lack of a central intelligence mechanism.
In this day and age central is not good however, as one can see by exploring the recent Lebanese war where small self-contained units could adjust, adapt and defeat an army with a crushing advantage in size, technology and US support.
This approach is not new and was perfected in the Balkans where after Serbia agreed to peace with Nato all of their armour and troops came out from underground hiding spots. The Nato troops thought that they had destroyed most of the armour which was incorrect. Deception and fighting in small autonomous groups won the day and may have generated significant consulting revenue for best practices transfer to other countries.
Depsite the consideration of small autonomous groups in war, this post is about accelerated learning where small groups can teach themselves, quickly and simultaneously adapt to new and challenging environments without constant central communications or control. This is the new way to learn, adapt and gather market intelligence.
Cheers,
Nick www.scenario2.com www.speedsynch.com www.neuropersona.com
November 12, 2009
三井ベンチャーズ ideal Competition 2010
三井ベンチャーズ ideal Competition 2010.
MITUSI is looking for NEW IDEAS and to help their Value Network Partners.
Welcome to the new world of value branding.
Cheers,
Nick www.speedsynch.com www.neuropersona.com www.scenario2.com
September 17, 2009
Adobe buys OMNITURE
‘SpeedSynch’ aligns Media to Customers and Product to Customers which is critical to success as Adobe’s acquisition of OMNITURE shows.
Click here or the image above to read about the impact of the Adobe-OMNITURE deal.
SpeedSynch and Content
Yesterday Adobe purchased OMNITURE to help their Customers buy more Adobe software and create new content faster to meet the need of ever changing Customer requirements.
Speed trumps Software
Can you analyze data without buying software? Yes you can and it is useful to go beyond Web interactions as they represent a small slice are a small part of CRM or what it takes to establish and nurture customer relationships.
How do we Start?
While software vendors must convince you to buy their newest and latest tool, why not use existing software. If your project or company is smaller use Excel and Access, if you have an IT department it is likely that you already have SharePoint and SQL and that is a good enough to create insight across application and channel silos like CRM systems, Call Centres, ERP systems, Market Research sources, blogs—any and only the places that matter to you.
Creativity and Consumption
Today media and portals try to create as little as possible to decrease their business cost which creates a huge problem when Customers need new Content to support change in their business or persona processes.
Today and Tomorrow
You know how many Products were purchased by Customers today and how those sales were supported by Media and Content, but do your systems or processes help adapt to Customer behaviour changes tomorrow?
While it is useful to know how many products were purchased today what helps you understand it is critical to look forward to what it will take to serve your customers tomorrow from multiple Product and Customer perspectives.
Cheers,
Nick Trendov
www.speedsynch.com www.neuropersona.com
